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How to Break New Ground With Omni-Channel Marketing

How to Break New Ground With Omni-Channel Marketing

The marketing landscape is in rapid flux. Marketing professionals continually struggle to produce content that resonates with their audiences. Case in point: according to CMO Council, only 12% of marketers believe they have “high-performance” content marketing engines. In order to...
What Flavor of ABM is Right For You?

What Flavor of ABM is Right For You?

By all accounts, ABM has moved beyond mere hype. Most organizations have adopted ABM to some extent. Regrettably, organizations have been so eager to jump on the ABM bandwagon that many haven’t taken the time to fully appreciate that ABM...
The Importance of Technographics

The Importance of Technographics

  In 2016, VentureBeat rightly proclaimed, “'Technographics’ is the new demographics”. Over the past few years, several companies have been eager to adopt technographics to inform their sales and marketing operations. Whereas demographic details typically encompass publicly available company details (such...
How To Build An All-Star ABM Roster

How To Build An All-Star ABM Roster

  Account-based marketing commands a collective team effort, with several different stakeholders working closely together throughout the entire customer lifecycle. In order to successfully build an All-Star ABM roster, 8 core players must be recruited. Director/VP of Sales: The Conductor...