Solutions

Transforming data into actionable business intelligence

iDatalabs
Hyper-Targeting

Hyper-Targeting

  • Focus on your best prospects and customers out of millions of potential accounts using iDatalabs modeling application
  • Prioritize accounts based on 10,000+ firmographic and technographic attributes
  • Conduct highly targeted advertising campaigns
  • Use intent signals to understand which prospects are ready to buy and which need to be incubated
Find out more about Predictive Modeling
We have consistently seen a doubling of sales win-rates for the accounts we target with the help of iDatalabs proprietary technographic data and the targeting models they have been building for us, for multiple product lines, over the last two and a half years. We have also consistently seen a lift of 30% in the value of opportunities at our targeted accounts and a 5X to 9X increase in marketing qualified leads in our pipeline during this time
Director, Sales, Microsoft
ABM at Scale

ABM at Scale

  • Start or scale Account Based Marketing efforts by aligning sales and marketing on the highest value accounts
  • Increase prospecting efficiency by prioritizing accounts with high buying propensities
  • Personalize outreach efforts at scale based on the most relevant messaging for each account
  • Deploy powerful campaigns based on the attributes that drive conversion rates
Find out more about Predictive Modeling
Upselling and Cross-selling

Upselling and Cross-selling

  • Determine the best products to sell to customers
  • Gain insight into how customers integrate your product(s) within their technology stacks
  • Identify the most promising customers for upsell and cross-sell opportunities
Find out more about Predictive Modeling
It is critical for our sales channels that we optimize our solutions-scenarios messaging to match our customers' requirements. We have partnered with iDatalabs to hone in on our customers' current interests and to develop the recommender engines we use to match our solutions to our customers' needs.
Principal, Product Marketing, Microsoft
New Product Launch

New Product Launch

  • Discover the complete suite of technologies used by 4M+ companies
  • Uncover which customers are using technologies that complement and compete with your new product offerings
  • Proactively identify accounts with high buying propensities for your new offerings
Find out more about Predictive Modeling
By leveraging iDatalabs tech install data we were able to build a highly targeted account based marketing campaign that generated results far more positive than we originally expected.
Aditya Bhat, Sales Director, QuestionPro
Competitor Analysis

Competitor Analysis

  • Understand how your market share compares to that of the competition
  • Identify strengths and weaknesses across different market segments and pinpoint key blockers to adoption
  • Compare the technology profiles of your ideal customers with those of your competitor's customers
  • Gain insights to inform territory planning and other sales and marketing allocation efforts
Find out more about Predictive Modeling
Super Charged Data for Data Scientists

Super Charged Data for Data Scientists

  • Empower your data science team with iDatalabs data, designed for convenient consumption by artificial intelligence algorithms and platforms
  • Mine our extensive database of information on technology installations to produce more accurate models and forecasts
Find out more about Data Access