Call tracking software records information about incoming telephone calls, and in some regions even the conversation. Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves. Call tracking is a method of performance review for advertising and/or staff. It is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.
At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Call-tracking software products and technologies. We track 14 products in the Call-tracking software category, and have found 27,026 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Marchex Call Analytics||3,148||11%|
|Call Box||1,139||< 5%|
|Infinity Call Tracking||538||< 5%|