Content Marketing products

54,298 Companies

What is Content Marketing?


Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to expand & diversify their user base, establish or increase online sales, increase brand awareness or credibility and create an online community of users. When businesses pursue content marketing, the main focus is the needs of the customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc. Some software in this category focus on content monetization.

Market Share of Content Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Content Marketing products and technologies. We track 25 products in the Content Marketing category, and have found 54,298 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
ShareThis 46,707 86%
Skimlinks 5,629 10%
BoostSuite 440 < 5%
SAVO 226 < 5%
Wyng 178 < 5%
ScribbleLive 122 < 5%
PulsePoint 121 < 5%
Zmags Creator 114 < 5%
Olapic 95 < 5%
Kapost 78 < 5%
TrenDemon 66 < 5%
Sales Engine 57 < 5%
Noosh 53 < 5%
NewsCred 52 < 5%
TrackMaven 49 < 5%
KnowledgeVision 39 < 5%
Brainsonic 39 < 5%
Launch Pilot 37 < 5%
Invodo 33 < 5%
BrightTALK 32 < 5%
Stackla 30 < 5%
Revcontent 28 < 5%
Treepodia 27 < 5%
Innovid 23 < 5%
IZEAx 23 < 5%