Content Marketing products

105,032 Companies

What is Content Marketing?


Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to expand & diversify their user base, establish or increase online sales, increase brand awareness or credibility and create an online community of users. When businesses pursue content marketing, the main focus is the needs of the customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc. Some software in this category focus on content monetization.

Market Share of Content Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Content Marketing products and technologies. We track 38 products in the Content Marketing category, and have found 105,032 companies using these products.

Content Marketing
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105,032
Companies using Content Marketing
Content Marketing

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Get targeted set of companies that use Content Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
ShareThis 68,888 65%
Openr 12,009 11%
Taboola 9,757 9%
Skimlinks 6,251 < 5%
Outbrain 4,976 < 5%
BoostSuite 499 < 5%
SAVO 282 < 5%
GetSpread.IT 239 < 5%
backly 238 < 5%
Outliner 235 < 5%
Wyng 188 < 5%
ScribbleLive 148 < 5%
Zmags Creator 120 < 5%
Olapic 114 < 5%
Kapost 93 < 5%
TrenDemon 72 < 5%
Chute 63 < 5%
NewsCred 62 < 5%
TrackMaven 62 < 5%
Noosh 58 < 5%
Sales Engine 57 < 5%
Stackla 57 < 5%
Launch Pilot 51 < 5%
KnowledgeVision 50 < 5%
Engage.Social 50 < 5%
Brainsonic 43 < 5%
BrightTALK 42 < 5%
Invodo 39 < 5%
Revcontent 39 < 5%
Zemanta 34 < 5%
Pixlee 32 < 5%
Treepodia 31 < 5%
Distribion 29 < 5%
IZEAx 28 < 5%
Manzama 28 < 5%
TechValidate 26 < 5%
Innovid 25 < 5%
PulsePoint 17 < 5%