Content Marketing products

91,849 Companies

What is Content Marketing?


Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to expand & diversify their user base, establish or increase online sales, increase brand awareness or credibility and create an online community of users. When businesses pursue content marketing, the main focus is the needs of the customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc. Some software in this category focus on content monetization.

Market Share of Content Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Content Marketing products and technologies. We track 29 products in the Content Marketing category, and have found 91,849 companies using these products.

Content Marketing
Share this report:
91,849
Companies using Content Marketing
Content Marketing
Product Install base
(# of companies we found using this product)
Market Share (%)
ShareThis 68,889 75%
Taboola 9,722 10%
Skimlinks 6,247 6%
Outbrain 4,917 < 5%
BoostSuite 499 < 5%
SAVO 250 < 5%
Wyng 183 < 5%
ScribbleLive 129 < 5%
Zmags Creator 115 < 5%
Olapic 104 < 5%
Kapost 92 < 5%
TrenDemon 72 < 5%
Sales Engine 57 < 5%
NewsCred 57 < 5%
Noosh 55 < 5%
TrackMaven 50 < 5%
Launch Pilot 43 < 5%
KnowledgeVision 42 < 5%
Brainsonic 42 < 5%
Invodo 39 < 5%
Stackla 33 < 5%
Treepodia 31 < 5%
Revcontent 31 < 5%
BrightTALK 30 < 5%
Chute 27 < 5%
Distribion 27 < 5%
Innovid 25 < 5%
IZEAx 24 < 5%
PulsePoint 17 < 5%