Content Marketing products

57,525 Companies

What is Content Marketing?


Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to expand & diversify their user base, establish or increase online sales, increase brand awareness or credibility and create an online community of users. When businesses pursue content marketing, the main focus is the needs of the customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc. Some software in this category focus on content monetization.

Market Share of Content Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Content Marketing products and technologies. We track 23 products in the Content Marketing category, and have found 57,525 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
ShareThis 49,733 86%
Skimlinks 5,796 10%
BoostSuite 454 < 5%
SAVO 261 < 5%
Wyng 185 < 5%
ScribbleLive 127 < 5%
Zmags Creator 125 < 5%
PulsePoint 124 < 5%
Olapic 101 < 5%
Kapost 81 < 5%
TrenDemon 75 < 5%
Sales Engine 64 < 5%
NewsCred 54 < 5%
TrackMaven 54 < 5%
KnowledgeVision 43 < 5%
Launch Pilot 41 < 5%
BrightTALK 36 < 5%
Invodo 34 < 5%
Revcontent 31 < 5%
Stackla 31 < 5%
Treepodia 27 < 5%
IZEAx 25 < 5%
Innovid 23 < 5%