Content Marketing products

92,014 Companies

What is Content Marketing?


Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to expand & diversify their user base, establish or increase online sales, increase brand awareness or credibility and create an online community of users. When businesses pursue content marketing, the main focus is the needs of the customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc. Some software in this category focus on content monetization.

Market Share of Content Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Content Marketing products and technologies. We track 29 products in the Content Marketing category, and have found 92,014 companies using these products.

Content Marketing
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92,014
Companies using Content Marketing
Content Marketing

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Get targeted set of companies that use Content Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
ShareThis 68,888 74%
Taboola 9,736 10%
Skimlinks 6,252 6%
Outbrain 4,948 < 5%
BoostSuite 499 < 5%
SAVO 254 < 5%
Wyng 185 < 5%
ScribbleLive 137 < 5%
Zmags Creator 120 < 5%
Olapic 111 < 5%
Kapost 93 < 5%
TrenDemon 72 < 5%
Chute 63 < 5%
NewsCred 60 < 5%
Sales Engine 57 < 5%
Noosh 56 < 5%
TrackMaven 55 < 5%
Stackla 49 < 5%
KnowledgeVision 47 < 5%
Launch Pilot 45 < 5%
Brainsonic 43 < 5%
BrightTALK 42 < 5%
Invodo 39 < 5%
Revcontent 37 < 5%
Treepodia 31 < 5%
Distribion 29 < 5%
Innovid 25 < 5%
IZEAx 24 < 5%
PulsePoint 17 < 5%