Content Marketing products

191,468 Companies

What is Content Marketing?


Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to expand & diversify their user base, establish or increase online sales, increase brand awareness or credibility and create an online community of users. When businesses pursue content marketing, the main focus is the needs of the customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc. Some software in this category focus on content monetization.

Market Share of Content Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Content Marketing products and technologies. We track 38 products in the Content Marketing category, and have found 191,468 companies using these products.

Content Marketing
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191,468
Companies using Content Marketing
Content Marketing

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Get targeted set of companies that use Content Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
ShareThis 129,143 67%
Openr 19,937 10%
Skimlinks 17,032 8%
Taboola 15,490 8%
Outbrain 5,558 < 5%
BoostSuite 745 < 5%
GetSpread.IT 448 < 5%
Outliner 442 < 5%
backly 437 < 5%
SAVO 326 < 5%
Wyng 182 < 5%
ScribbleLive 148 < 5%
Zmags Creator 121 < 5%
Olapic 116 < 5%
TrenDemon 116 < 5%
Kapost 97 < 5%
Chute 93 < 5%
Engage.Social 86 < 5%
TrackMaven 84 < 5%
Innovid 77 < 5%
NewsCred 74 < 5%
KnowledgeVision 65 < 5%
Noosh 62 < 5%
Launch Pilot 61 < 5%
Sales Engine 59 < 5%
Stackla 54 < 5%
Revcontent 46 < 5%
Brainsonic 46 < 5%
BrightTALK 44 < 5%
TechValidate 41 < 5%
Zemanta 36 < 5%
Invodo 34 < 5%
Pixlee 33 < 5%
Manzama 33 < 5%
Distribion 29 < 5%
Treepodia 28 < 5%
IZEAx 28 < 5%
PulsePoint 17 < 5%