Content Marketing products

146,561 Companies

What is Content Marketing?


Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to expand & diversify their user base, establish or increase online sales, increase brand awareness or credibility and create an online community of users. When businesses pursue content marketing, the main focus is the needs of the customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc. Some software in this category focus on content monetization.

Market Share of Content Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Content Marketing products and technologies. We track 38 products in the Content Marketing category, and have found 146,561 companies using these products.

Content Marketing
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146,561
Companies using Content Marketing
Content Marketing

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Get targeted set of companies that use Content Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
ShareThis 101,071 68%
Openr 13,309 9%
Skimlinks 12,834 8%
Taboola 11,073 7%
Outbrain 4,910 < 5%
BoostSuite 660 < 5%
SAVO 284 < 5%
GetSpread.IT 254 < 5%
backly 253 < 5%
Outliner 250 < 5%
Wyng 186 < 5%
ScribbleLive 145 < 5%
Zmags Creator 114 < 5%
Olapic 111 < 5%
Kapost 92 < 5%
TrenDemon 89 < 5%
Chute 84 < 5%
TrackMaven 65 < 5%
NewsCred 64 < 5%
Noosh 56 < 5%
Stackla 54 < 5%
Engage.Social 54 < 5%
Launch Pilot 53 < 5%
Sales Engine 51 < 5%
KnowledgeVision 51 < 5%
Revcontent 42 < 5%
Brainsonic 41 < 5%
BrightTALK 36 < 5%
Zemanta 35 < 5%
Invodo 33 < 5%
Pixlee 32 < 5%
Distribion 28 < 5%
Manzama 28 < 5%
Treepodia 27 < 5%
IZEAx 27 < 5%
TechValidate 27 < 5%
Innovid 24 < 5%
PulsePoint 14 < 5%