Conversion Optimization Marketing products

264,650 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 44 products in the Conversion Optimization Marketing category, and have found 264,650 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 162,509 61%
Optimizely 41,390 15%
Visual Website Optimizer 10,908 < 5%
OptinMonster 7,830 < 5%
MailMunch 7,187 < 5%
Beeketing 3,839 < 5%
Adobe Target 3,142 < 5%
Ve Interactive 2,982 < 5%
Google Content Experiments 2,893 < 5%
Leadpages 1,927 < 5%
Improvely 1,887 < 5%
ClickFunnels 1,680 < 5%
WisePops 1,291 < 5%
Qubit 1,209 < 5%
Kameleoon 1,147 < 5%
Nosto 1,042 < 5%
SalesForce Personalization Builder 1,010 < 5%
cxense 979 < 5%
Unbounce 917 < 5%
SessionCam 847 < 5%
AB Tasty 776 < 5%
Google Website Optimizer 761 < 5%
Picreel 636 < 5%
Sleeknote 617 < 5%
Convertro 584 < 5%
Instapage 560 < 5%
Insightera 530 < 5%
Zarget 528 < 5%
Dynamic Yield 452 < 5%
Omniconvert 401 < 5%
BlueConic 343 < 5%
Evergage 338 < 5%
Adobe Test&Target 320 < 5%
Decibel Insight 281 < 5%
UpSellit 268 < 5%
BrightInfo 166 < 5%
Fomo 137 < 5%
IBM Unica Optimize 87 < 5%
UsabilityTools 58 < 5%
inSparq 46 < 5%
UserReplay 46 < 5%
Personyze 41 < 5%
iJento-Fospha 29 < 5%
TellApart 29 < 5%