Conversion Optimization Marketing products

237,465 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 30 products in the Conversion Optimization Marketing category, and have found 237,465 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 150,700 63%
Optimizely 43,142 18%
Visual Website Optimizer 9,971 < 5%
MailMunch 5,195 < 5%
Google Content Experiments 3,140 < 5%
Ve Interactive 3,058 < 5%
Beeketing 3,048 < 5%
Leadpages 2,830 < 5%
Improvely 1,842 < 5%
Adobe Target 1,623 < 5%
Qubit 1,301 < 5%
Convertro 1,220 < 5%
ClickFunnels 1,031 < 5%
Google Website Optimizer 982 < 5%
SessionCam 938 < 5%
SalesForce Personalization Builder 932 < 5%
Nosto 864 < 5%
Unbounce 797 < 5%
AB Tasty 740 < 5%
Picreel 679 < 5%
Kameleoon 504 < 5%
Insightera 499 < 5%
Omniconvert 466 < 5%
Adobe Test&Target 455 < 5%
TellApart 352 < 5%
Evergage 329 < 5%
Decibel Insight 303 < 5%
UpSellit 244 < 5%
BlueConic 148 < 5%
IBM Unica Optimize 132 < 5%