Conversion Optimization Marketing products

336,303 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 45 products in the Conversion Optimization Marketing category, and have found 336,303 companies using these products.

Conversion Optimization Marketing
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336,303
Companies using Conversion Optimization Marketing
Conversion Optimization Marketing

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Get targeted set of companies that use Conversion Optimization Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 222,920 66%
Optimizely 38,367 11%
Visual Website Optimizer 12,836 < 5%
MailMunch 10,356 < 5%
OptinMonster 8,574 < 5%
Beeketing 6,903 < 5%
Adobe Target 4,076 < 5%
ClickFunnels 2,863 < 5%
Ve Interactive 2,850 < 5%
Google Content Experiments 2,822 < 5%
Leadpages 2,539 < 5%
SalesForce Personalization Builder 1,955 < 5%
Improvely 1,684 < 5%
Qubit 1,407 < 5%
Nosto 1,353 < 5%
Kameleoon 1,154 < 5%
WisePops 1,098 < 5%
Sleeknote 1,097 < 5%
cxense 1,026 < 5%
AB Tasty 973 < 5%
Unbounce 972 < 5%
SessionCam 952 < 5%
Google Website Optimizer 876 < 5%
Instapage 670 < 5%
Picreel 632 < 5%
Zarget 605 < 5%
Insightera 535 < 5%
Convertro 522 < 5%
Dynamic Yield 515 < 5%
Evergage 430 < 5%
Omniconvert 419 < 5%
Adobe Test&Target 373 < 5%
Fomo 357 < 5%
BlueConic 352 < 5%
VWO 309 < 5%
Decibel Insight 263 < 5%
UpSellit 185 < 5%
BrightInfo 127 < 5%
IBM Unica Optimize 98 < 5%
Personyze 61 < 5%
inSparq 57 < 5%
iJento-Fospha 44 < 5%
UsabilityTools 42 < 5%
UserReplay 39 < 5%
TellApart 15 < 5%