Conversion Optimization Marketing products

213,564 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 44 products in the Conversion Optimization Marketing category, and have found 213,564 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 129,153 60%
Optimizely 38,671 18%
Visual Website Optimizer 8,490 < 5%
OptinMonster 5,693 < 5%
MailMunch 4,353 < 5%
Google Content Experiments 2,670 < 5%
Ve Interactive 2,649 < 5%
Beeketing 2,485 < 5%
Leadpages 2,186 < 5%
Improvely 1,494 < 5%
Adobe Target 1,340 < 5%
Qubit 1,074 < 5%
WisePops 1,018 < 5%
SessionCam 808 < 5%
Convertro 807 < 5%
Google Website Optimizer 803 < 5%
ClickFunnels 788 < 5%
SalesForce Personalization Builder 768 < 5%
Nosto 727 < 5%
Unbounce 682 < 5%
cxense 675 < 5%
AB Tasty 623 < 5%
Picreel 583 < 5%
Sleeknote 520 < 5%
Kameleoon 458 < 5%
Insightera 428 < 5%
Adobe Test&Target 411 < 5%
Omniconvert 410 < 5%
Instapage 391 < 5%
Zarget 367 < 5%
Dynamic Yield 354 < 5%
TellApart 292 < 5%
Decibel Insight 267 < 5%
Evergage 257 < 5%
UpSellit 192 < 5%
BrightInfo 178 < 5%
BlueConic 136 < 5%
IBM Unica Optimize 116 < 5%
Fomo 62 < 5%
UsabilityTools 52 < 5%
inSparq 37 < 5%
UserReplay 37 < 5%
iJento-Fospha 31 < 5%
Personyze 28 < 5%