In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.
At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 30 products in the Conversion Optimization Marketing category, and have found 237,465 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Google Conversion Tracking||150,700||63%|
|Visual Website Optimizer||9,971||< 5%|
|Google Content Experiments||3,140||< 5%|
|Ve Interactive||3,058||< 5%|
|Adobe Target||1,623||< 5%|
|Google Website Optimizer||982||< 5%|
|SalesForce Personalization Builder||932||< 5%|
|AB Tasty||740||< 5%|
|Adobe Test&Target||455||< 5%|
|Decibel Insight||303||< 5%|
|IBM Unica Optimize||132||< 5%|