Conversion Optimization Marketing products

263,486 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 45 products in the Conversion Optimization Marketing category, and have found 263,486 companies using these products.

Conversion Optimization Marketing
Share this report:
263,486
Companies using Conversion Optimization Marketing
Conversion Optimization Marketing

Targeting by install base boosts your number of qualified accounts

Refine results by company size, location, and industry.
We provide targeted accounts and not contacts.
Delivery in one day or less.

Get targeted set of companies that use Conversion Optimization Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 162,509 61%
Optimizely 41,425 15%
Visual Website Optimizer 10,908 < 5%
MailMunch 7,187 < 5%
OptinMonster 6,887 < 5%
Beeketing 3,839 < 5%
Adobe Target 3,142 < 5%
Ve Interactive 2,982 < 5%
Google Content Experiments 2,893 < 5%
Leadpages 1,927 < 5%
Improvely 1,887 < 5%
ClickFunnels 1,680 < 5%
Qubit 1,209 < 5%
Kameleoon 1,147 < 5%
WisePops 1,109 < 5%
Nosto 1,042 < 5%
SalesForce Personalization Builder 1,010 < 5%
Unbounce 917 < 5%
cxense 852 < 5%
SessionCam 847 < 5%
AB Tasty 776 < 5%
Google Website Optimizer 761 < 5%
Picreel 636 < 5%
Sleeknote 617 < 5%
Convertro 584 < 5%
Instapage 560 < 5%
Insightera 530 < 5%
Zarget 528 < 5%
Dynamic Yield 452 < 5%
Omniconvert 401 < 5%
BlueConic 343 < 5%
Evergage 338 < 5%
Adobe Test&Target 326 < 5%
Decibel Insight 281 < 5%
UpSellit 197 < 5%
VWO 158 < 5%
BrightInfo 139 < 5%
Fomo 137 < 5%
IBM Unica Optimize 88 < 5%
inSparq 46 < 5%
UserReplay 46 < 5%
UsabilityTools 44 < 5%
Personyze 41 < 5%
iJento-Fospha 29 < 5%
TellApart 29 < 5%