Data Management Platform (DMP) products
571,431 Companies
What is Data Management Platform (DMP)?
A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.
Market Share of Data Management Platform (DMP) products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 45 products in the Data Management Platform (DMP) category, and have found 571,431 companies using these products.
Target customers using Data Management Platform (DMP) products to accomplish your sales and marketing goals.
| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| Simpli.fi | 82,089 | 14% |
| Adobe AudienceManager | 77,343 | 13% |
| Lotame | 76,313 | 13% |
| BlueKai | 60,915 | 10% |
| Neustar | 58,367 | 10% |
| Turn | 49,813 | 8% |
| eXelate | 36,675 | 6% |
| Rocket Fuel | 32,905 | < 5% |
| Krux | 27,223 | < 5% |
| Datalogix | 16,186 | < 5% |
| Dstillery | 14,943 | < 5% |
| DataXu | 8,429 | < 5% |
| Navegg | 4,883 | < 5% |
| OnAudience | 4,879 | < 5% |
| Ve Interactive | 3,943 | < 5% |
| Cross Pixel | 3,694 | < 5% |
| Juicer DMP | 3,095 | < 5% |
| FullThrottle | 1,345 | < 5% |
| Cohesity | 1,330 | < 5% |
| Apache Karaf | 1,250 | < 5% |
| SAS Viya | 965 | < 5% |
| Cloud Technologies | 807 | < 5% |
| Innity | 650 | < 5% |
| SAP Information Steward | 500 | < 5% |
| Oracle MDM | 477 | < 5% |
| Apache Atlas | 412 | < 5% |
| Microsoft Data Platform | 353 | < 5% |
| SurveyCTO | 286 | < 5% |
| SAS Data Management | 264 | < 5% |
| Apache Kudu | 155 | < 5% |
| Shopping Minds | 140 | < 5% |
| Oracle Data Cloud | 133 | < 5% |
| Linux on Power | 128 | < 5% |
| Redstor | 97 | < 5% |
| Atlantis Computing | 87 | < 5% |
| Relationship One | 77 | < 5% |
| Oracle Utilities Meter Data Management | 59 | < 5% |
| red hat gluster storage | 59 | < 5% |
| Riak | 35 | < 5% |
| V12 Data | 32 | < 5% |
| Ysance | 31 | < 5% |
| Google Audience Center 360 | 29 | < 5% |
| Oracle DataRaker | 22 | < 5% |
| Weka.IO | 11 | < 5% |
| The Trade Desk DMP | 2 | < 5% |
