Data Management Platform (DMP) products

87,971 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 10 products in the Data Management Platform (DMP) category, and have found 87,971 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
BlueKai 19,628 22%
Lotame 19,576 22%
Turn 16,726 19%
eXelate 12,040 13%
Krux 11,343 12%
Datalogix 6,632 7%
Navegg 891 < 5%
Cross Pixel 466 < 5%
Neustar 455 < 5%
Adobe AudienceManager 214 < 5%