Data Management Platform (DMP) products and their install base

Data Management Platform (DMP) products

88,529 Companies

What is Data Management Platform (DMP)?

A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products

At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 10 products in the Data Management Platform (DMP) category, and have found 88,529 companies using these products.

Data Management Platform (DMP)
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Companies using Data Management Platform (DMP)
Data Management Platform (DMP)

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Get targeted set of companies that use Data Management Platform (DMP) products

Product Install base
(# of companies we found using this product)
Market Share (%)
BlueKai 19,720 22%
Lotame 19,645 22%
Turn 16,664 18%
eXelate 12,133 13%
Krux 11,465 12%
Datalogix 6,781 7%
Navegg 885 < 5%
Neustar 492 < 5%
Cross Pixel 468 < 5%
Adobe AudienceManager 276 < 5%