Data Management Platform (DMP) products

162,897 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 10 products in the Data Management Platform (DMP) category, and have found 162,897 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Lotame 47,221 28%
BlueKai 31,441 19%
Datalogix 26,455 16%
Turn 23,138 14%
eXelate 15,545 9%
Krux 10,462 6%
Cross Pixel 7,189 < 5%
Navegg 601 < 5%
Neustar 586 < 5%
Adobe AudienceManager 259 < 5%