Data Management Platform (DMP) products

167,876 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 10 products in the Data Management Platform (DMP) category, and have found 167,876 companies using these products.

Data Management Platform (DMP)
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167,876
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)

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Get targeted set of companies that use Data Management Platform (DMP) products

Product Install base
(# of companies we found using this product)
Market Share (%)
Lotame 37,246 22%
BlueKai 35,691 21%
Turn 29,805 17%
eXelate 25,714 15%
Krux 17,114 10%
Datalogix 17,110 10%
Cross Pixel 2,854 < 5%
Navegg 1,556 < 5%
Neustar 486 < 5%
Adobe AudienceManager 300 < 5%