Data Management Platform (DMP) products

208,072 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 10 products in the Data Management Platform (DMP) category, and have found 208,072 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Lotame 62,296 29%
BlueKai 39,665 19%
Datalogix 33,104 15%
Turn 28,790 13%
eXelate 20,425 9%
Krux 13,411 6%
Cross Pixel 8,756 < 5%
Navegg 761 < 5%
Neustar 606 < 5%
Adobe AudienceManager 258 < 5%