Demand Generation products

9,259 Companies

What is Demand Generation?


Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

Market Share of Demand Generation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Demand Generation products and technologies. We track 11 products in the Demand Generation category, and have found 9,259 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Yotpo 5,163 55%
Sweet Tooth 1,184 12%
GetSocial 1,063 11%
AddShoppers 970 10%
Friendbuy 267 < 5%
SocialTwist 223 < 5%
ShopSocially 184 < 5%
Social Annex 60 < 5%
PunchTab 51 < 5%
ReferralCandy 48 < 5%
ViralSweep 46 < 5%