Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.
At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Demand Generation products and technologies. We track 11 products in the Demand Generation category, and have found 15,262 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Social Annex||69||< 5%|