Demand Generation products

11,658 Companies

What is Demand Generation?


Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

Market Share of Demand Generation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Demand Generation products and technologies. We track 11 products in the Demand Generation category, and have found 11,658 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Yotpo 6,698 57%
Sweet Tooth 1,373 11%
GetSocial 1,298 11%
AddShoppers 1,176 10%
Friendbuy 353 < 5%
SocialTwist 258 < 5%
ShopSocially 230 < 5%
Social Annex 78 < 5%
PunchTab 71 < 5%
ReferralCandy 66 < 5%
ViralSweep 57 < 5%