Email & Social Media Marketing products

457,691 Companies

What is Email & Social Media Marketing?


Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers, and the general public.

Market Share of Email & Social Media Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Email & Social Media Marketing products and technologies. We track 95 products in the Email & Social Media Marketing category, and have found 457,691 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
MailChimp 156,663 34%
AddThis 118,985 25%
Constant Contact 67,253 14%
Hootsuite 22,313 < 5%
Aweber 18,606 < 5%
iContact 11,250 < 5%
VerticalResponse 8,654 < 5%
ExactTarget 5,230 < 5%
GetResponse 4,215 < 5%
Acymailing 4,168 < 5%
Salesforce.com Marketing Cloud 3,287 < 5%
Salesforce.com Radian6 2,557 < 5%
Bazaarvoice 2,341 < 5%
Sprout Social 2,249 < 5%
facebook for business 2,002 < 5%
Vocus iContact 1,709 < 5%
Vertical Response 1,440 < 5%
Sailthru 1,405 < 5%
Listrak 1,399 < 5%
Responsys 1,351 < 5%
Sysomos 1,311 < 5%
Klaviyo 1,131 < 5%
Storify 1,086 < 5%
Bronto Software 1,085 < 5%
Lyris 1,046 < 5%
Return Path 755 < 5%
Benchmark Email 743 < 5%
Spredfast 608 < 5%
Adestra 598 < 5%
MailerLite 598 < 5%
Customer.io 529 < 5%
SendinBlue 516 < 5%
Crimson Hexagon 501 < 5%
Iconosquare 472 < 5%
BlueHornet 440 < 5%
Ahalogy 422 < 5%
ConvertKit 399 < 5%
Clarabridge 383 < 5%
SaleCycle 348 < 5%
MailUp 339 < 5%
Buffer 310 < 5%
Curalate 301 < 5%
ShortStack 300 < 5%
LiveIntent 275 < 5%
WhatCounts 269 < 5%
Salesforce.com Buddy Media 268 < 5%
Harte-Hanks 264 < 5%
BuzzSumo 253 < 5%
SendPulse 250 < 5%
Yesmail 247 < 5%
StreamSend 235 < 5%
RebelMouse 234 < 5%
ToutApp 232 < 5%
Linqia 229 < 5%
Twitter Counter 217 < 5%
Shoutlet 199 < 5%
StrongView 181 < 5%
Oktopost 180 < 5%
Influenster 170 < 5%
Vero 149 < 5%
Responsys Interact 146 < 5%
Conversocial 146 < 5%
Gnip 138 < 5%
Mad Mimi 134 < 5%
Tracx 133 < 5%
Sendloop 133 < 5%
Maropost 120 < 5%
Boomtrain 119 < 5%
Oracle Social Relationship Management 117 < 5%
Oracle Vitrue 109 < 5%
Moosend 102 < 5%
BrandBacker 101 < 5%
Mailigen 94 < 5%
AgoraPulse 90 < 5%
Addemar 75 < 5%
Muut 63 < 5%
MessageGears 61 < 5%
Markerly 60 < 5%
Google Wildfire 48 < 5%
ViralHeat 46 < 5%
GaggleAmp 45 < 5%
Tidal 45 < 5%
Netvibes 43 < 5%
Oracle Collective Intellect 42 < 5%
Pure360 42 < 5%
Blogmint 36 < 5%
Miappi 35 < 5%
Buzzoole 34 < 5%
FreshMail 32 < 5%
Salesforce Marketing Cloud Email 31 < 5%
Socialbakers Analytics 30 < 5%
Adobe Context Optional 27 < 5%
ReadyPulse 26 < 5%
CleverReach 24 < 5%
TapInfluence 14 < 5%