Email & Social Media Marketing products

507,514 Companies

What is Email & Social Media Marketing?


Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers, and the general public.

Market Share of Email & Social Media Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Email & Social Media Marketing products and technologies. We track 96 products in the Email & Social Media Marketing category, and have found 507,514 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
MailChimp 187,168 36%
AddThis 129,485 25%
Constant Contact 70,086 13%
Hootsuite 21,685 < 5%
Aweber 20,087 < 5%
iContact 11,855 < 5%
VerticalResponse 8,579 < 5%
Acymailing 5,424 < 5%
ExactTarget 5,230 < 5%
GetResponse 4,677 < 5%
Salesforce.com Marketing Cloud 2,864 < 5%
Bazaarvoice 2,345 < 5%
Salesforce.com Radian6 2,259 < 5%
Sprout Social 2,196 < 5%
facebook for business 1,991 < 5%
Listrak 1,700 < 5%
Klaviyo 1,663 < 5%
Vocus iContact 1,603 < 5%
Sailthru 1,546 < 5%
Vertical Response 1,350 < 5%
Bronto Software 1,313 < 5%
Responsys 1,159 < 5%
Sysomos 1,156 < 5%
SendinBlue 1,152 < 5%
Storify 1,074 < 5%
Lyris 961 < 5%
MailerLite 913 < 5%
Adestra 906 < 5%
Benchmark Email 822 < 5%
MailUp 774 < 5%
Ahalogy 769 < 5%
ConvertKit 683 < 5%
Spredfast 572 < 5%
BlueHornet 549 < 5%
Iconosquare 486 < 5%
SendPulse 462 < 5%
Linqia 462 < 5%
Crimson Hexagon 444 < 5%
Buffer 393 < 5%
Twitter Counter 373 < 5%
Influenster 361 < 5%
SaleCycle 349 < 5%
Customer.io 348 < 5%
ShortStack 344 < 5%
Curalate 331 < 5%
Clarabridge 324 < 5%
StreamSend 287 < 5%
WhatCounts 284 < 5%
LiveIntent 275 < 5%
BrandBacker 253 < 5%
Salesforce.com Buddy Media 249 < 5%
ToutApp 242 < 5%
BuzzSumo 239 < 5%
Oktopost 237 < 5%
Yesmail 229 < 5%
Harte-Hanks 206 < 5%
Maropost 206 < 5%
Shoutlet 188 < 5%
Vero 188 < 5%
RebelMouse 184 < 5%
StrongView 164 < 5%
Sendloop 164 < 5%
Mailigen 162 < 5%
Conversocial 152 < 5%
Mad Mimi 147 < 5%
Responsys Interact 137 < 5%
Gnip 133 < 5%
Boomtrain 132 < 5%
Tracx 125 < 5%
Moosend 124 < 5%
Addemar 109 < 5%
Oracle Vitrue 99 < 5%
Return Path 98 < 5%
MessageGears 95 < 5%
Oracle Social Relationship Management 94 < 5%
AgoraPulse 86 < 5%
Tidal 80 < 5%
Markerly 69 < 5%
Muut 69 < 5%
Blogmint 67 < 5%
Movable Ink 65 < 5%
Netvibes 63 < 5%
Buzzoole 58 < 5%
Pure360 53 < 5%
TapInfluence 49 < 5%
Google Wildfire 48 < 5%
Miappi 47 < 5%
ViralHeat 44 < 5%
FreshMail 38 < 5%
Oracle Collective Intellect 37 < 5%
GaggleAmp 35 < 5%
Socialbakers Analytics 31 < 5%
Salesforce Marketing Cloud Email 30 < 5%
ReadyPulse 28 < 5%
Adobe Context Optional 24 < 5%
CleverReach 18 < 5%