Email & Social Media Marketing products

512,963 Companies

What is Email & Social Media Marketing?


Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers, and the general public.

Market Share of Email & Social Media Marketing products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Email & Social Media Marketing products and technologies. We track 59 products in the Email & Social Media Marketing category, and have found 512,963 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
MailChimp 178,666 34%
AddThis 142,366 27%
Constant Contact 74,024 14%
Hootsuite 24,119 < 5%
Aweber 22,117 < 5%
iContact 12,413 < 5%
VerticalResponse 9,464 < 5%
ExactTarget 5,857 < 5%
GetResponse 4,972 < 5%
Salesforce.com Marketing Cloud 3,551 < 5%
Salesforce.com Radian6 2,769 < 5%
Bazaarvoice 2,696 < 5%
Sprout Social 2,390 < 5%
facebook for business 2,188 < 5%
Vocus iContact 1,848 < 5%
Sailthru 1,587 < 5%
Listrak 1,569 < 5%
Responsys 1,475 < 5%
Vertical Response 1,467 < 5%
Sysomos 1,424 < 5%
Klaviyo 1,327 < 5%
Bronto Software 1,243 < 5%
Lyris 1,172 < 5%
Storify 1,132 < 5%
Return Path 895 < 5%
Adestra 659 < 5%
Spredfast 649 < 5%
Iconosquare 640 < 5%
Customer.io 610 < 5%
SendinBlue 587 < 5%
Crimson Hexagon 545 < 5%
BlueHornet 502 < 5%
Clarabridge 416 < 5%
MailUp 399 < 5%
SaleCycle 392 < 5%
LiveIntent 341 < 5%
Curalate 329 < 5%
ShortStack 326 < 5%
Salesforce.com Buddy Media 301 < 5%
RebelMouse 300 < 5%
Harte-Hanks 292 < 5%
WhatCounts 291 < 5%
Yesmail 279 < 5%
BuzzSumo 277 < 5%
ToutApp 253 < 5%
StrongView 203 < 5%
Shoutlet 202 < 5%
Oktopost 190 < 5%
Vero 168 < 5%
Responsys Interact 158 < 5%
Maropost 147 < 5%
Tracx 133 < 5%
Oracle Vitrue 121 < 5%
Oracle Social Relationship Management 121 < 5%
Mailigen 107 < 5%
AgoraPulse 92 < 5%
Addemar 82 < 5%
MessageGears 66 < 5%
Google Wildfire 54 < 5%