Lead Generation products

10,416 Companies

What is Lead Generation?


In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Market Share of Lead Generation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Lead Generation products and technologies. We track 18 products in the Lead Generation category, and have found 10,416 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Crosswise 4,672 44%
EmailMeForm 2,165 20%
Justuno 1,753 16%
Wishpond 346 < 5%
FormAssembly 301 < 5%
Capterra 262 < 5%
LeadBoxer 204 < 5%
Vextras 144 < 5%
Speak2Leads 112 < 5%
Leads Explorer 87 < 5%
Jornaya 86 < 5%
ManyContacts 75 < 5%
BySide 46 < 5%
LeadzGen 44 < 5%
Segmentify 37 < 5%
KickoffLabs 33 < 5%
PriceWaiter 26 < 5%
CloudSponge 23 < 5%