In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Lead Generation products and technologies. We track 20 products in the Lead Generation category, and have found 10,813 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Leads Explorer||83||< 5%|