Lead Generation products

11,959 Companies

What is Lead Generation?


In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Market Share of Lead Generation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Lead Generation products and technologies. We track 18 products in the Lead Generation category, and have found 11,959 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Crosswise 4,462 37%
EmailMeForm 2,843 23%
Justuno 2,413 20%
Wishpond 390 < 5%
FormAssembly 371 < 5%
Capterra 305 < 5%
LeadBoxer 228 < 5%
Vextras 186 < 5%
Speak2Leads 174 < 5%
Jornaya 128 < 5%
Leads Explorer 94 < 5%
ManyContacts 91 < 5%
BySide 58 < 5%
Segmentify 58 < 5%
LeadzGen 43 < 5%
KickoffLabs 43 < 5%
PriceWaiter 37 < 5%
CloudSponge 35 < 5%