Marketing Analytics products

98,319 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 11 products in the Marketing Analytics category, and have found 98,319 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Aggregate Knowledge 24,691 25%
Twitter Analytics 24,220 24%
Shareaholic 19,425 19%
Signals Analytics 11,965 12%
Nielsen Audience Measurement 6,660 6%
RadiumOne 4,467 < 5%
Netmining 3,860 < 5%
DataXu 958 < 5%
Amplitude 849 < 5%
A1WebStats 833 < 5%
Meetrics 391 < 5%