Marketing Analytics products

75,562 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 19 products in the Marketing Analytics category, and have found 75,562 companies using these products.

Marketing Analytics
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75,562
Companies using Marketing Analytics
Marketing Analytics

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Get targeted set of companies that use Marketing Analytics products

Product Install base
(# of companies we found using this product)
Market Share (%)
Twitter Analytics 25,171 33%
Shareaholic 15,630 20%
Aggregate Knowledge 15,443 20%
Signals Analytics 8,535 11%
Nielsen Audience Measurement 2,529 < 5%
Netmining 2,297 < 5%
RadiumOne 1,587 < 5%
Amplitude 1,495 < 5%
Audience.to 924 < 5%
Hive9 691 < 5%
A1WebStats 665 < 5%
ThriveHive 207 < 5%
Refersion 141 < 5%
DataXu 94 < 5%
Leadspace 42 < 5%
ObservePoint 33 < 5%
Bitly 32 < 5%
Meetrics 24 < 5%
Spinnakr 22 < 5%