Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.
At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 15 products in the Marketing Analytics category, and have found 78,908 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Nielsen Audience Measurement||5,101||6%|