Marketing Automation products

240,574 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 74 products in the Marketing Automation category, and have found 240,574 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
PubMatic 40,022 16%
HubSpot 40,016 16%
LiveRamp 33,457 13%
Adobe Dynamic Tag Management 14,832 6%
Pardot 13,764 < 5%
Marketo 13,734 < 5%
Infusionsoft 12,845 < 5%
Act-On 12,052 < 5%
Eloqua 7,411 < 5%
Campaign Monitor 7,358 < 5%
Demandforce 5,730 < 5%
Yahoo Dot Tags 4,479 < 5%
Ensighten 3,785 < 5%
SharpSpring 3,684 < 5%
ActiveCampaign 3,204 < 5%
Silverpop 3,143 < 5%
ClickDimensions 2,752 < 5%
Drip 2,094 < 5%
Autopilot 1,188 < 5%
Yahoo Tag Manager 1,032 < 5%
TagCommander 849 < 5%
dotmailer 738 < 5%
Webtrekk 694 < 5%
WebEngage 686 < 5%
Tealium 680 < 5%
CallidusCloud 663 < 5%
SALESmanago 650 < 5%
Adobe Campaign 645 < 5%
ReachLocal 607 < 5%
Bizible 548 < 5%
Alterian 539 < 5%
Aprimo 534 < 5%
SalesFUSION 505 < 5%
LeadFormix 505 < 5%
Hatchbuck 456 < 5%
Rakuten Attribution 367 < 5%
Net-Results 360 < 5%
DiscoverOrg 297 < 5%
LeadSquared 257 < 5%
Azalead 255 < 5%
Leadsius 219 < 5%
Oracle Marketing 206 < 5%
Callidus 201 < 5%
IBM Silverpop Engage 201 < 5%
IntelliAd 197 < 5%
ActiveDEMAND 191 < 5%
Influitive 190 < 5%
eTrigue 165 < 5%
LoopFuse 158 < 5%
Mautic 129 < 5%
RD Stattion 122 < 5%
Ometria 94 < 5%
Peerius 78 < 5%
Act-On Software 77 < 5%
Informz 69 < 5%
Salesforce.com Data.com 67 < 5%
ReSci (Retention Science) 64 < 5%
NotifyVisitors 64 < 5%
Lead Liaison 62 < 5%
Iterable 61 < 5%
ContactPigeon 61 < 5%
MyGuestlist 55 < 5%
Delivra 50 < 5%
Plumb5 48 < 5%
Extole 43 < 5%
Scout Analytics 38 < 5%
Lattice Engines 37 < 5%
E-goi 36 < 5%
eTrigue DemandCenter 35 < 5%
Blueshift 32 < 5%
SimplyCast 30 < 5%
Gamooga 30 < 5%
INBOX25 27 < 5%
KEVY 20 < 5%