Marketing Automation products

171,557 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 74 products in the Marketing Automation category, and have found 171,557 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 34,304 19%
PubMatic 28,225 16%
Marketo 13,147 7%
Pardot 12,284 7%
Act-On 12,192 7%
Infusionsoft 12,162 7%
Adobe Dynamic Tag Management 8,848 < 5%
Eloqua 7,864 < 5%
Demandforce 5,653 < 5%
Campaign Monitor 5,565 < 5%
Silverpop 3,512 < 5%
Ensighten 3,401 < 5%
Yahoo Dot Tags 3,220 < 5%
ClickDimensions 2,169 < 5%
ActiveCampaign 1,724 < 5%
SharpSpring 1,016 < 5%
Drip 906 < 5%
Tealium 863 < 5%
Adobe Campaign 826 < 5%
CallidusCloud 821 < 5%
Aprimo 702 < 5%
Yahoo Tag Manager 663 < 5%
Autopilot 641 < 5%
Alterian 639 < 5%
TagCommander 638 < 5%
LeadFormix 609 < 5%
Webtrekk 584 < 5%
SalesFUSION 578 < 5%
WebEngage 569 < 5%
dotmailer 565 < 5%
ReachLocal 555 < 5%
SALESmanago 505 < 5%
Bizible 455 < 5%
DiscoverOrg 433 < 5%
Hatchbuck 381 < 5%
Net-Results 340 < 5%
Rakuten Attribution 339 < 5%
Callidus 274 < 5%
Oracle Marketing 274 < 5%
LeadSquared 247 < 5%
Azalead 231 < 5%
Influitive 221 < 5%
IBM Silverpop Engage 219 < 5%
Leadsius 207 < 5%
LoopFuse 177 < 5%
IntelliAd 173 < 5%
eTrigue 150 < 5%
ActiveDEMAND 134 < 5%
Mautic 108 < 5%
RD Stattion 103 < 5%
Act-On Software 89 < 5%
Salesforce.com Data.com 79 < 5%
Ometria 68 < 5%
Peerius 67 < 5%
Extole 66 < 5%
Lead Liaison 61 < 5%
NotifyVisitors 60 < 5%
Iterable 58 < 5%
Scout Analytics 54 < 5%
Informz 52 < 5%
ReSci (Retention Science) 52 < 5%
MyGuestlist 47 < 5%
eTrigue DemandCenter 46 < 5%
Lattice Engines 44 < 5%
Delivra 41 < 5%
ContactPigeon 41 < 5%
Plumb5 36 < 5%
Blueshift 29 < 5%
LiveRamp 27 < 5%
SimplyCast 26 < 5%
Gamooga 26 < 5%
INBOX25 25 < 5%
E-goi 24 < 5%
KEVY 23 < 5%