Marketing Automation products

303,029 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 74 products in the Marketing Automation category, and have found 303,029 companies using these products.

Marketing Automation
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303,029
Companies using Marketing Automation
Marketing Automation

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Get targeted set of companies that use Marketing Automation products

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 50,908 16%
PubMatic 41,345 13%
LiveRamp 36,832 12%
Marketo 29,281 9%
Adobe Dynamic Tag Management 20,644 6%
Pardot 16,972 < 5%
Infusionsoft 13,834 < 5%
Act-On 13,052 < 5%
Campaign Monitor 8,787 < 5%
Ensighten 8,723 < 5%
Demandforce 7,393 < 5%
Eloqua 6,692 < 5%
Yahoo Dot Tags 5,891 < 5%
ActiveCampaign 5,347 < 5%
SharpSpring 5,010 < 5%
ReachLocal 4,082 < 5%
Drip 3,657 < 5%
ClickDimensions 3,407 < 5%
Silverpop 3,228 < 5%
TagCommander 1,655 < 5%
Autopilot 1,587 < 5%
Yahoo Tag Manager 1,074 < 5%
dotmailer 909 < 5%
SALESmanago 863 < 5%
Tealium 794 < 5%
Adobe Campaign 759 < 5%
Webtrekk 711 < 5%
CallidusCloud 674 < 5%
Bizible 612 < 5%
WebEngage 600 < 5%
Aprimo 534 < 5%
Alterian 518 < 5%
Hatchbuck 517 < 5%
LeadFormix 475 < 5%
SalesFUSION 459 < 5%
Net-Results 365 < 5%
DiscoverOrg 345 < 5%
Rakuten Attribution 294 < 5%
ActiveDEMAND 284 < 5%
LeadSquared 280 < 5%
RD Stattion 239 < 5%
Oracle Marketing 220 < 5%
IBM Silverpop Engage 204 < 5%
Leadsius 203 < 5%
IntelliAd 202 < 5%
Callidus 198 < 5%
Influitive 197 < 5%
Azalead 187 < 5%
Act-On Software 184 < 5%
Mautic 177 < 5%
LoopFuse 152 < 5%
eTrigue 131 < 5%
Ometria 115 < 5%
Informz 115 < 5%
Extole 111 < 5%
ReSci (Retention Science) 93 < 5%
MyGuestlist 85 < 5%
Salesforce.com Data.com 84 < 5%
Peerius 75 < 5%
Lead Liaison 75 < 5%
ContactPigeon 71 < 5%
NotifyVisitors 70 < 5%
E-goi 57 < 5%
Plumb5 56 < 5%
Delivra 50 < 5%
Lattice Engines 40 < 5%
Scout Analytics 38 < 5%
SimplyCast 37 < 5%
INBOX25 35 < 5%
CrowdTwist 32 < 5%
Iterable 30 < 5%
Blueshift 28 < 5%
Gamooga 26 < 5%
KEVY 18 < 5%