Marketing Automation products

241,607 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 74 products in the Marketing Automation category, and have found 241,607 companies using these products.

Marketing Automation
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241,607
Companies using Marketing Automation
Marketing Automation

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Get targeted set of companies that use Marketing Automation products

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 40,032 16%
PubMatic 40,028 16%
LiveRamp 33,461 13%
Adobe Dynamic Tag Management 14,832 6%
Pardot 13,967 < 5%
Marketo 13,936 < 5%
Infusionsoft 12,871 < 5%
Act-On 12,445 < 5%
Eloqua 7,525 < 5%
Campaign Monitor 7,358 < 5%
Demandforce 5,730 < 5%
Yahoo Dot Tags 4,479 < 5%
Ensighten 3,798 < 5%
SharpSpring 3,684 < 5%
ActiveCampaign 3,204 < 5%
Silverpop 3,179 < 5%
ClickDimensions 2,752 < 5%
Drip 2,094 < 5%
Autopilot 1,188 < 5%
Yahoo Tag Manager 1,032 < 5%
TagCommander 851 < 5%
Tealium 739 < 5%
dotmailer 738 < 5%
Adobe Campaign 702 < 5%
Webtrekk 694 < 5%
CallidusCloud 682 < 5%
SALESmanago 650 < 5%
ReachLocal 607 < 5%
WebEngage 568 < 5%
Bizible 548 < 5%
Aprimo 545 < 5%
Alterian 541 < 5%
SalesFUSION 510 < 5%
LeadFormix 505 < 5%
Hatchbuck 457 < 5%
Rakuten Attribution 367 < 5%
Net-Results 360 < 5%
DiscoverOrg 314 < 5%
LeadSquared 257 < 5%
Oracle Marketing 216 < 5%
Influitive 212 < 5%
Azalead 207 < 5%
IntelliAd 204 < 5%
IBM Silverpop Engage 203 < 5%
Callidus 201 < 5%
ActiveDEMAND 191 < 5%
Act-On Software 168 < 5%
LoopFuse 158 < 5%
Leadsius 158 < 5%
eTrigue 135 < 5%
RD Stattion 122 < 5%
Mautic 95 < 5%
Ometria 94 < 5%
Peerius 78 < 5%
Salesforce.com Data.com 69 < 5%
Informz 69 < 5%
ReSci (Retention Science) 64 < 5%
NotifyVisitors 64 < 5%
Extole 63 < 5%
ContactPigeon 61 < 5%
Iterable 58 < 5%
Delivra 57 < 5%
MyGuestlist 55 < 5%
Lead Liaison 50 < 5%
Plumb5 48 < 5%
Scout Analytics 38 < 5%
Lattice Engines 37 < 5%
E-goi 36 < 5%
CrowdTwist 34 < 5%
Blueshift 32 < 5%
INBOX25 27 < 5%
SimplyCast 27 < 5%
Gamooga 26 < 5%
KEVY 20 < 5%