Marketing Automation products

242,774 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 74 products in the Marketing Automation category, and have found 242,774 companies using these products.

Marketing Automation
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242,774
Companies using Marketing Automation
Marketing Automation

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Get targeted set of companies that use Marketing Automation products

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 40,049 16%
PubMatic 40,028 16%
LiveRamp 33,461 13%
Adobe Dynamic Tag Management 14,831 6%
Pardot 14,204 < 5%
Marketo 14,146 < 5%
Infusionsoft 12,896 < 5%
Act-On 12,755 < 5%
Eloqua 7,654 < 5%
Campaign Monitor 7,358 < 5%
Demandforce 5,731 < 5%
Yahoo Dot Tags 4,479 < 5%
Ensighten 3,801 < 5%
SharpSpring 3,683 < 5%
Silverpop 3,213 < 5%
ActiveCampaign 3,204 < 5%
ClickDimensions 2,752 < 5%
Drip 2,094 < 5%
Autopilot 1,188 < 5%
Yahoo Tag Manager 1,032 < 5%
TagCommander 851 < 5%
Tealium 772 < 5%
Adobe Campaign 752 < 5%
dotmailer 738 < 5%
CallidusCloud 733 < 5%
Webtrekk 694 < 5%
SALESmanago 650 < 5%
ReachLocal 607 < 5%
WebEngage 568 < 5%
Aprimo 560 < 5%
Bizible 548 < 5%
Alterian 542 < 5%
SalesFUSION 518 < 5%
LeadFormix 505 < 5%
Hatchbuck 457 < 5%
Rakuten Attribution 367 < 5%
Net-Results 360 < 5%
DiscoverOrg 333 < 5%
LeadSquared 257 < 5%
Oracle Marketing 218 < 5%
Influitive 213 < 5%
Azalead 207 < 5%
IBM Silverpop Engage 204 < 5%
IntelliAd 204 < 5%
Callidus 201 < 5%
ActiveDEMAND 191 < 5%
Act-On Software 169 < 5%
LoopFuse 158 < 5%
Leadsius 158 < 5%
eTrigue 135 < 5%
RD Stattion 122 < 5%
Mautic 95 < 5%
Ometria 94 < 5%
Salesforce.com Data.com 88 < 5%
Peerius 78 < 5%
Informz 69 < 5%
ReSci (Retention Science) 64 < 5%
NotifyVisitors 64 < 5%
Extole 63 < 5%
ContactPigeon 61 < 5%
Iterable 58 < 5%
Delivra 57 < 5%
MyGuestlist 55 < 5%
Lead Liaison 50 < 5%
Plumb5 48 < 5%
Lattice Engines 39 < 5%
Scout Analytics 38 < 5%
E-goi 36 < 5%
CrowdTwist 34 < 5%
Blueshift 32 < 5%
INBOX25 27 < 5%
SimplyCast 27 < 5%
Gamooga 26 < 5%
KEVY 20 < 5%