Marketing Automation products

261,400 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 74 products in the Marketing Automation category, and have found 261,400 companies using these products.

Marketing Automation
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261,400
Companies using Marketing Automation
Marketing Automation

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Get targeted set of companies that use Marketing Automation products

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 40,132 15%
PubMatic 39,979 15%
LiveRamp 33,461 12%
Marketo 30,093 11%
Pardot 16,377 6%
Adobe Dynamic Tag Management 14,735 < 5%
Act-On 13,168 < 5%
Infusionsoft 12,948 < 5%
Eloqua 7,791 < 5%
Campaign Monitor 7,360 < 5%
Demandforce 5,736 < 5%
Yahoo Dot Tags 4,455 < 5%
Ensighten 3,795 < 5%
SharpSpring 3,691 < 5%
Silverpop 3,210 < 5%
ActiveCampaign 3,206 < 5%
ClickDimensions 2,729 < 5%
Drip 2,089 < 5%
Autopilot 1,189 < 5%
Yahoo Tag Manager 1,026 < 5%
TagCommander 838 < 5%
Tealium 807 < 5%
Adobe Campaign 768 < 5%
CallidusCloud 745 < 5%
dotmailer 731 < 5%
Webtrekk 691 < 5%
SALESmanago 639 < 5%
ReachLocal 608 < 5%
WebEngage 560 < 5%
Aprimo 548 < 5%
Alterian 540 < 5%
Bizible 538 < 5%
SalesFUSION 524 < 5%
LeadFormix 505 < 5%
Hatchbuck 459 < 5%
Rakuten Attribution 362 < 5%
Net-Results 353 < 5%
DiscoverOrg 352 < 5%
LeadSquared 254 < 5%
Oracle Marketing 222 < 5%
Influitive 211 < 5%
IBM Silverpop Engage 207 < 5%
IntelliAd 205 < 5%
Azalead 201 < 5%
Callidus 198 < 5%
ActiveDEMAND 190 < 5%
Act-On Software 185 < 5%
LoopFuse 163 < 5%
Leadsius 159 < 5%
eTrigue 135 < 5%
RD Stattion 121 < 5%
Mautic 95 < 5%
Ometria 93 < 5%
Salesforce.com Data.com 85 < 5%
Peerius 77 < 5%
Informz 69 < 5%
ReSci (Retention Science) 64 < 5%
Extole 62 < 5%
ContactPigeon 61 < 5%
NotifyVisitors 60 < 5%
Iterable 58 < 5%
Delivra 54 < 5%
MyGuestlist 54 < 5%
Lead Liaison 51 < 5%
Plumb5 49 < 5%
Lattice Engines 42 < 5%
Scout Analytics 39 < 5%
E-goi 36 < 5%
CrowdTwist 32 < 5%
Blueshift 32 < 5%
INBOX25 27 < 5%
SimplyCast 27 < 5%
Gamooga 24 < 5%
KEVY 20 < 5%