Marketing Automation products

240,716 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 74 products in the Marketing Automation category, and have found 240,716 companies using these products.

Marketing Automation
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240,716
Companies using Marketing Automation
Marketing Automation

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Get targeted set of companies that use Marketing Automation products

Product Install base
(# of companies we found using this product)
Market Share (%)
PubMatic 40,026 16%
HubSpot 40,025 16%
LiveRamp 33,461 13%
Adobe Dynamic Tag Management 14,832 6%
Pardot 13,849 < 5%
Marketo 13,812 < 5%
Infusionsoft 12,852 < 5%
Act-On 12,206 < 5%
Eloqua 7,453 < 5%
Campaign Monitor 7,358 < 5%
Demandforce 5,730 < 5%
Yahoo Dot Tags 4,479 < 5%
Ensighten 3,791 < 5%
SharpSpring 3,684 < 5%
ActiveCampaign 3,204 < 5%
Silverpop 3,160 < 5%
ClickDimensions 2,752 < 5%
Drip 2,094 < 5%
Autopilot 1,188 < 5%
Yahoo Tag Manager 1,032 < 5%
TagCommander 849 < 5%
dotmailer 738 < 5%
Tealium 699 < 5%
Webtrekk 694 < 5%
Adobe Campaign 670 < 5%
CallidusCloud 665 < 5%
SALESmanago 650 < 5%
ReachLocal 607 < 5%
WebEngage 568 < 5%
Bizible 548 < 5%
Aprimo 540 < 5%
Alterian 539 < 5%
SalesFUSION 505 < 5%
LeadFormix 505 < 5%
Hatchbuck 457 < 5%
Rakuten Attribution 367 < 5%
Net-Results 360 < 5%
DiscoverOrg 302 < 5%
LeadSquared 257 < 5%
Oracle Marketing 211 < 5%
Azalead 207 < 5%
IBM Silverpop Engage 202 < 5%
Callidus 201 < 5%
IntelliAd 197 < 5%
Influitive 191 < 5%
ActiveDEMAND 191 < 5%
LoopFuse 158 < 5%
Leadsius 156 < 5%
eTrigue 129 < 5%
RD Stattion 122 < 5%
Mautic 95 < 5%
Ometria 94 < 5%
Act-On Software 79 < 5%
Peerius 78 < 5%
Informz 69 < 5%
Salesforce.com Data.com 67 < 5%
ReSci (Retention Science) 64 < 5%
NotifyVisitors 64 < 5%
ContactPigeon 61 < 5%
MyGuestlist 55 < 5%
Iterable 54 < 5%
Delivra 50 < 5%
Lead Liaison 50 < 5%
Plumb5 48 < 5%
Extole 43 < 5%
Scout Analytics 38 < 5%
Lattice Engines 37 < 5%
E-goi 36 < 5%
Blueshift 32 < 5%
CrowdTwist 29 < 5%
INBOX25 27 < 5%
SimplyCast 27 < 5%
Gamooga 26 < 5%
KEVY 20 < 5%