Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 136 products in the Marketing Automation category, and have found 1,291,855 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
HubSpot | 386,389 | 29% |
ActiveCampaign | 112,523 | 8% |
Yahoo Dot Tags | 90,777 | 7% |
Adobe Dynamic Tag Management | 84,673 | 6% |
Pardot | 59,844 | < 5% |
Campaign Monitor | 47,012 | < 5% |
Tealium | 46,998 | < 5% |
Omnisend | 46,856 | < 5% |
Intercom | 46,548 | < 5% |
Marketo | 40,593 | < 5% |
Ensighten | 31,126 | < 5% |
ClickFunnels | 28,524 | < 5% |
Infusionsoft | 22,421 | < 5% |
Drip | 19,830 | < 5% |
SharpSpring | 18,198 | < 5% |
Mautic | 15,566 | < 5% |
Eloqua | 14,685 | < 5% |
GetResponse | 14,162 | < 5% |
Autopilot | 8,746 | < 5% |
Demandforce | 8,717 | < 5% |
ClickDimensions | 8,463 | < 5% |
RD Station | 8,388 | < 5% |
Act-On | 7,204 | < 5% |
Yahoo Tag Manager | 7,063 | < 5% |
TagCommander | 6,110 | < 5% |
SALESmanago | 5,919 | < 5% |
dotdigital Engagement Cloud | 5,362 | < 5% |
Adobe Campaign | 4,242 | < 5% |
Convertful | 4,037 | < 5% |
Marsello | 3,708 | < 5% |
Silverpop | 3,687 | < 5% |
ActiveTrail | 3,658 | < 5% |
Adestra | 3,605 | < 5% |
SMSBump | 3,434 | < 5% |
Wishpond | 2,941 | < 5% |
eSputnik | 2,895 | < 5% |
Eggflow | 2,824 | < 5% |
Microsoft Dynamics 365 for Marketing | 2,642 | < 5% |
Netcore | 2,597 | < 5% |
BounceX | 2,551 | < 5% |
freshmarketer | 2,532 | < 5% |
Listrak | 2,492 | < 5% |
BowNow | 2,366 | < 5% |
MasterBase | 1,883 | < 5% |
Gist | 1,878 | < 5% |
Sarbacane | 1,872 | < 5% |
WebEngage | 1,841 | < 5% |
Clientify | 1,722 | < 5% |
ActiveDEMAND | 1,695 | < 5% |
leadlovers | 1,634 | < 5% |
ThriveHive | 1,581 | < 5% |
dotmailer | 1,497 | < 5% |
Maropost | 1,372 | < 5% |
1ShoppingCart | 1,361 | < 5% |
E-goi | 1,335 | < 5% |
Connectif | 1,305 | < 5% |
Exponea | 1,241 | < 5% |
Yandex Direct | 1,222 | < 5% |
ShoppingFeeder | 1,073 | < 5% |
Webtrekk | 1,043 | < 5% |
Rule | 1,011 | < 5% |
Delivra | 999 | < 5% |
Aprimo | 973 | < 5% |
eMarketeer | 899 | < 5% |
Emarsys | 778 | < 5% |
MyGuestlist | 728 | < 5% |
Rakuten Attribution | 718 | < 5% |
Oracle Marketing | 706 | < 5% |
Informz | 703 | < 5% |
Brief Your Market | 691 | < 5% |
ContactPigeon | 665 | < 5% |
ReSci (Retention Science) | 641 | < 5% |
Force24 | 618 | < 5% |
Satori | 599 | < 5% |
IntelliAd | 583 | < 5% |
LeadSquared | 571 | < 5% |
Alterian | 564 | < 5% |
SAP Marketing Cloud | 557 | < 5% |
ShopMessage | 557 | < 5% |
Net-Results | 553 | < 5% |
OutboundEngine | 538 | < 5% |
Ometria | 516 | < 5% |
EngageBay | 496 | < 5% |
HubSpot Marketing Hub | 472 | < 5% |
Listen360 | 418 | < 5% |
Act-On Software | 364 | < 5% |
Synerise | 354 | < 5% |
Mirabel Marketing Manager | 354 | < 5% |
SalesFUSION | 345 | < 5% |
Selligent | 333 | < 5% |
Jumplead | 318 | < 5% |
ShopiMind | 291 | < 5% |
JoomConnect | 289 | < 5% |
Extole | 272 | < 5% |
WhatCounts | 253 | < 5% |
VBOUT | 251 | < 5% |
Leadsius | 249 | < 5% |
Vextras | 247 | < 5% |
IBM Silverpop Engage | 235 | < 5% |
Lead Liaison | 214 | < 5% |
SAS Marketing | 208 | < 5% |
Soundest | 197 | < 5% |
Aritic | 169 | < 5% |
eTrigue | 168 | < 5% |
Actito | 140 | < 5% |
Iterable | 132 | < 5% |
Vuture | 129 | < 5% |
RedPoint Global | 127 | < 5% |
Peerius | 111 | < 5% |
Salesforce.com Data.com | 110 | < 5% |
Genoo | 105 | < 5% |
LeadFormix | 83 | < 5% |
NetRefer | 73 | < 5% |
mapp Digital | 63 | < 5% |
Dialog Insight | 61 | < 5% |
Distribion | 55 | < 5% |
LoopFuse | 49 | < 5% |
Oracle Infinity | 46 | < 5% |
Brandmuscle | 42 | < 5% |
Brandbot | 40 | < 5% |
Acoustic Marketing Cloud | 38 | < 5% |
erxes | 36 | < 5% |
Visitor Queue | 34 | < 5% |
Zoho Marketing Automation | 32 | < 5% |
APSIS One | 30 | < 5% |
Scout Analytics | 28 | < 5% |
resulticks | 26 | < 5% |
Sendlane | 25 | < 5% |
Kizen | 23 | < 5% |
Route | 18 | < 5% |
βetaout | 18 | < 5% |
Deployteq | 12 | < 5% |
Ascent360 | 12 | < 5% |
Foster Dynamic Self-Syndication | 12 | < 5% |
Contlo | 11 | < 5% |
Postano | 6 | < 5% |