Marketing Automation products

193,931 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 51 products in the Marketing Automation category, and have found 193,931 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 38,185 19%
PubMatic 34,327 17%
Marketo 14,944 7%
Infusionsoft 14,093 7%
Pardot 13,589 7%
Act-On 13,244 6%
Adobe Dynamic Tag Management 10,787 < 5%
Eloqua 8,867 < 5%
Campaign Monitor 6,120 < 5%
Demandforce 6,044 < 5%
Silverpop 3,934 < 5%
Ensighten 3,899 < 5%
Yahoo Dot Tags 3,800 < 5%
ClickDimensions 2,438 < 5%
ActiveCampaign 2,082 < 5%
Drip 1,146 < 5%
SharpSpring 1,136 < 5%
Yahoo Tag Manager 1,007 < 5%
Tealium 921 < 5%
CallidusCloud 905 < 5%
Adobe Campaign 892 < 5%
Aprimo 790 < 5%
TagCommander 763 < 5%
Webtrekk 729 < 5%
Autopilot 704 < 5%
Alterian 702 < 5%
SalesFUSION 660 < 5%
LeadFormix 647 < 5%
dotmailer 646 < 5%
ReachLocal 617 < 5%
SALESmanago 595 < 5%
Bizible 505 < 5%
DiscoverOrg 452 < 5%
Hatchbuck 428 < 5%
Net-Results 403 < 5%
Rakuten Attribution 392 < 5%
Callidus 290 < 5%
Oracle Marketing 277 < 5%
LeadSquared 272 < 5%
Influitive 231 < 5%
IBM Silverpop Engage 227 < 5%
Leadsius 220 < 5%
IntelliAd 216 < 5%
LoopFuse 191 < 5%
eTrigue 172 < 5%
Act-On Software 89 < 5%
Peerius 81 < 5%
Ometria 73 < 5%
Extole 71 < 5%
Iterable 65 < 5%
Scout Analytics 63 < 5%