Web Analytics products

2,405,015 Companies

What is Web Analytics?


Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Market Share of Web Analytics products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Web Analytics products and technologies. We track 89 products in the Web Analytics category, and have found 2,405,015 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Analytics 1,470,431 61%
Google Tag Manager 139,277 < 5%
Facebook Domain Insights 103,058 < 5%
Facebook Pixel 88,264 < 5%
Quantcast 78,445 < 5%
Piwik 70,394 < 5%
comScore 54,604 < 5%
Yahoo Web Analytics 52,585 < 5%
Crazy Egg 32,896 < 5%
StatCounter 29,835 < 5%
Hotjar 27,102 < 5%
Clicky 21,705 < 5%
Mixpanel 20,465 < 5%
Bing Ads 17,970 < 5%
pMetrics 10,854 < 5%
Yandex Metrika 10,206 < 5%
ClickTale 10,051 < 5%
Wiredminds 9,965 < 5%
Alexa 9,720 < 5%
Chartbeat 9,630 < 5%
Bombora 9,606 < 5%
Webtrends 7,695 < 5%
KISSmetrics 7,245 < 5%
Woopra 5,991 < 5%
WordPress Stats 5,616 < 5%
Moat Analytics 5,404 < 5%
Adobe Analytics 5,276 < 5%
Web Traxs 4,915 < 5%
Inspectlet 4,461 < 5%
LeadLander 4,457 < 5%
Mouseflow 4,160 < 5%
RealTracker 4,159 < 5%
Premonix 3,895 < 5%
Omniture Data Warehouse 3,102 < 5%
Adobe SiteCatalyst 2,988 < 5%
IBM Coremetrics 2,901 < 5%
SiteWit 2,881 < 5%
Lucky Orange 2,712 < 5%
33Across 2,567 < 5%
GoSquared 2,415 < 5%
Baidu Tongji 2,259 < 5%
Site Meter 2,254 < 5%
Google Attribution 360 2,186 < 5%
Heap 2,009 < 5%
Google Urchin 1,970 < 5%
SuperStats 1,936 < 5%
etracker 1,883 < 5%
HiStats.Com 1,653 < 5%
AT Internet 1,612 < 5%
Gemius 1,469 < 5%
eXTReMe Tracking 1,449 < 5%
Visual Visitor 1,367 < 5%
LiveInternet.ru 1,365 < 5%
Whoisvisiting.com 1,295 < 5%
Cardlytics 1,229 < 5%
heatmap 1,226 < 5%
Hitslink 1,182 < 5%
Net Applications 1,168 < 5%
Smartlook 1,114 < 5%
Gator.IO 1,060 < 5%
Gauges 1,042 < 5%
HitWebCounter 963 < 5%
HitTail 907 < 5%
Snoobi 900 < 5%
whos.amung.us 791 < 5%
WOW Analytics 778 < 5%
ShinyStat 749 < 5%
Opentracker 702 < 5%
Fullstory 665 < 5%
PageFair 648 < 5%
Parse.ly 647 < 5%
ClickHeat 569 < 5%
Open Web Analytics 493 < 5%
Effective Measure 480 < 5%
Mint (haveamint.com) 446 < 5%
Ptengine 435 < 5%
ClustrMaps 423 < 5%
econda 339 < 5%
Webtrends Analytics 318 < 5%
IBM Digital Analytics 192 < 5%
Adobe Discover 174 < 5%
Clickdensity 145 < 5%
Enecto 132 < 5%
Keynote Systems 130 < 5%
Logaholic 107 < 5%
IBM Unica NetInsight 104 < 5%
Yieldex 80 < 5%
Kampyle 46 < 5%
Wordstream 21 < 5%