Web Analytics products

3,096,200 Companies

What is Web Analytics?


Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Market Share of Web Analytics products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Web Analytics products and technologies. We track 89 products in the Web Analytics category, and have found 3,096,200 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Analytics 1,959,848 63%
Google Tag Manager 210,842 6%
Facebook Pixel 133,208 < 5%
Facebook Domain Insights 127,294 < 5%
Piwik 82,203 < 5%
Quantcast 78,903 < 5%
comScore 62,889 < 5%
StatCounter 48,579 < 5%
Hotjar 48,054 < 5%
Crazy Egg 35,272 < 5%
Bing Ads 28,057 < 5%
Clicky 23,806 < 5%
Mixpanel 23,256 < 5%
Yandex Metrika 19,725 < 5%
Yahoo Web Analytics 16,711 < 5%
Wiredminds 13,131 < 5%
pMetrics 12,847 < 5%
Alexa 11,097 < 5%
Chartbeat 10,673 < 5%
ClickTale 9,574 < 5%
Webtrends 7,208 < 5%
KISSmetrics 6,967 < 5%
Mouseflow 6,567 < 5%
Woopra 6,469 < 5%
RealTracker 5,631 < 5%
Web Traxs 5,453 < 5%
Moat Analytics 5,202 < 5%
Inspectlet 5,153 < 5%
WordPress Stats 5,104 < 5%
Bombora 4,521 < 5%
Baidu Tongji 4,324 < 5%
LeadLander 4,057 < 5%
Smartlook 3,549 < 5%
Site Meter 3,440 < 5%
Adobe Analytics 3,337 < 5%
GoSquared 3,059 < 5%
LiveInternet.ru 2,958 < 5%
Heap 2,735 < 5%
IBM Coremetrics 2,601 < 5%
Omniture Data Warehouse 2,599 < 5%
Google Urchin 2,584 < 5%
33Across 2,527 < 5%
Adobe SiteCatalyst 2,490 < 5%
SuperStats 2,407 < 5%
etracker 2,402 < 5%
AT Internet 2,367 < 5%
HiStats.Com 2,282 < 5%
Lucky Orange 2,217 < 5%
eXTReMe Tracking 2,154 < 5%
Gemius 1,758 < 5%
heatmap 1,723 < 5%
Visual Visitor 1,707 < 5%
Fullstory 1,636 < 5%
whos.amung.us 1,484 < 5%
Whoisvisiting.com 1,445 < 5%
Gauges 1,323 < 5%
Hitslink 1,217 < 5%
HitWebCounter 1,115 < 5%
Google Attribution 360 1,086 < 5%
ShinyStat 1,052 < 5%
Premonix 1,000 < 5%
Parse.ly 902 < 5%
Opentracker 874 < 5%
HitTail 823 < 5%
Snoobi 811 < 5%
WOW Analytics 721 < 5%
SiteWit 707 < 5%
ClustrMaps 682 < 5%
Effective Measure 678 < 5%
Mint (haveamint.com) 649 < 5%
PageFair 587 < 5%
Open Web Analytics 576 < 5%
ClickHeat 519 < 5%
Ptengine 507 < 5%
Net Applications 302 < 5%
Cardlytics 301 < 5%
econda 300 < 5%
Webtrends Analytics 277 < 5%
IBM Digital Analytics 180 < 5%
Adobe Discover 145 < 5%
Clickdensity 142 < 5%
Logaholic 139 < 5%
Keynote Systems 114 < 5%
Enecto 103 < 5%
IBM Unica NetInsight 84 < 5%
Yieldex 79 < 5%
Gator.IO 60 < 5%
Kampyle 42 < 5%
Wordstream 17 < 5%