Web Analytics products

2,881,628 Companies

What is Web Analytics?


Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Market Share of Web Analytics products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Web Analytics products and technologies. We track 87 products in the Web Analytics category, and have found 2,881,628 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Analytics 1,776,648 61%
Google Tag Manager 164,994 < 5%
Facebook Domain Insights 126,797 < 5%
Facebook Pixel 103,950 < 5%
Piwik 84,667 < 5%
Quantcast 81,972 < 5%
comScore 67,875 < 5%
Yahoo Web Analytics 57,288 < 5%
StatCounter 38,537 < 5%
Crazy Egg 37,929 < 5%
Hotjar 31,117 < 5%
Clicky 25,084 < 5%
Mixpanel 22,693 < 5%
Bing Ads 20,745 < 5%
Yandex Metrika 14,691 < 5%
pMetrics 13,053 < 5%
Alexa 12,257 < 5%
Bombora 11,933 < 5%
Wiredminds 11,494 < 5%
Chartbeat 11,205 < 5%
ClickTale 11,004 < 5%
Webtrends 8,963 < 5%
KISSmetrics 7,914 < 5%
Moat Analytics 7,542 < 5%
WordPress Stats 7,135 < 5%
Woopra 6,909 < 5%
Adobe Analytics 5,837 < 5%
Web Traxs 5,548 < 5%
RealTracker 5,334 < 5%
Inspectlet 5,090 < 5%
Premonix 4,969 < 5%
Mouseflow 4,920 < 5%
LeadLander 4,885 < 5%
33Across 3,701 < 5%
Omniture Data Warehouse 3,415 < 5%
SiteWit 3,379 < 5%
IBM Coremetrics 3,311 < 5%
Adobe SiteCatalyst 3,279 < 5%
Baidu Tongji 3,210 < 5%
Site Meter 3,127 < 5%
Lucky Orange 3,093 < 5%
Google Attribution 360 2,943 < 5%
GoSquared 2,903 < 5%
etracker 2,637 < 5%
HiStats.Com 2,480 < 5%
Google Urchin 2,417 < 5%
SuperStats 2,343 < 5%
LiveInternet.ru 2,335 < 5%
Heap 2,287 < 5%
AT Internet 2,172 < 5%
eXTReMe Tracking 1,861 < 5%
Gemius 1,847 < 5%
Cardlytics 1,521 < 5%
Visual Visitor 1,514 < 5%
heatmap 1,447 < 5%
Hitslink 1,417 < 5%
Whoisvisiting.com 1,402 < 5%
Net Applications 1,383 < 5%
Smartlook 1,318 < 5%
whos.amung.us 1,313 < 5%
Gauges 1,295 < 5%
Gator.IO 1,255 < 5%
HitWebCounter 1,225 < 5%
HitTail 1,085 < 5%
Snoobi 1,062 < 5%
ShinyStat 920 < 5%
PageFair 868 < 5%
WOW Analytics 856 < 5%
Opentracker 814 < 5%
Parse.ly 772 < 5%
Fullstory 736 < 5%
ClickHeat 710 < 5%
Effective Measure 624 < 5%
ClustrMaps 604 < 5%
Open Web Analytics 603 < 5%
Mint (haveamint.com) 599 < 5%
Ptengine 578 < 5%
econda 434 < 5%
Webtrends Analytics 328 < 5%
IBM Digital Analytics 216 < 5%
Adobe Discover 200 < 5%
Clickdensity 176 < 5%
Enecto 153 < 5%
Keynote Systems 145 < 5%
Logaholic 135 < 5%
IBM Unica NetInsight 118 < 5%
Yieldex 83 < 5%