Web Analytics products and their install base

Web Analytics products

2,874,645 Companies

What is Web Analytics?


Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Market Share of Web Analytics products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Web Analytics products and technologies. We track 89 products in the Web Analytics category, and have found 2,874,645 companies using these products.

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2,874,645
Companies using Web Analytics
Web Analytics

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Product Install base
(# of companies we found using this product)
Market Share (%)
Google Analytics 1,743,102 60%
Google Tag Manager 210,371 7%
Facebook Pixel 133,033 < 5%
Facebook Domain Insights 126,906 < 5%
Piwik 81,976 < 5%
Quantcast 79,009 < 5%
comScore 62,760 < 5%
StatCounter 48,488 < 5%
Hotjar 47,881 < 5%
Crazy Egg 35,224 < 5%
Bing Ads 28,112 < 5%
Clicky 23,773 < 5%
Mixpanel 23,362 < 5%
Yandex Metrika 19,689 < 5%
Yahoo Web Analytics 16,654 < 5%
Wiredminds 13,083 < 5%
pMetrics 12,801 < 5%
Alexa 11,083 < 5%
Chartbeat 10,701 < 5%
ClickTale 9,588 < 5%
Webtrends 7,477 < 5%
KISSmetrics 7,020 < 5%
Mouseflow 6,549 < 5%
Woopra 6,465 < 5%
Web Traxs 5,440 < 5%
Moat Analytics 5,184 < 5%
Inspectlet 5,135 < 5%
WordPress Stats 5,095 < 5%
RealTracker 4,939 < 5%
Bombora 4,502 < 5%
Baidu Tongji 4,318 < 5%
LeadLander 4,036 < 5%
Adobe Analytics 3,828 < 5%
Smartlook 3,546 < 5%
LiveInternet.ru 2,952 < 5%
Site Meter 2,914 < 5%
Heap 2,730 < 5%
IBM Coremetrics 2,672 < 5%
Omniture Data Warehouse 2,616 < 5%
Adobe SiteCatalyst 2,545 < 5%
33Across 2,521 < 5%
SuperStats 2,408 < 5%
etracker 2,393 < 5%
AT Internet 2,347 < 5%
HiStats.Com 2,281 < 5%
Lucky Orange 2,223 < 5%
GoSquared 2,202 < 5%
Google Urchin 2,150 < 5%
eXTReMe Tracking 1,878 < 5%
Gemius 1,749 < 5%
heatmap 1,720 < 5%
Visual Visitor 1,705 < 5%
Fullstory 1,624 < 5%
Whoisvisiting.com 1,443 < 5%
Gauges 1,313 < 5%
Hitslink 1,215 < 5%
whos.amung.us 1,140 < 5%
HitWebCounter 1,111 < 5%
Google Attribution 360 1,088 < 5%
Premonix 996 < 5%
Parse.ly 900 < 5%
ShinyStat 886 < 5%
HitTail 824 < 5%
Snoobi 809 < 5%
WOW Analytics 714 < 5%
SiteWit 708 < 5%
Opentracker 694 < 5%
PageFair 581 < 5%
Open Web Analytics 575 < 5%
ClustrMaps 563 < 5%
Mint (haveamint.com) 527 < 5%
ClickHeat 519 < 5%
Ptengine 505 < 5%
Effective Measure 502 < 5%
Cardlytics 302 < 5%
Net Applications 300 < 5%
econda 299 < 5%
Webtrends Analytics 264 < 5%
IBM Digital Analytics 188 < 5%
Logaholic 146 < 5%
Adobe Discover 143 < 5%
Clickdensity 139 < 5%
Keynote Systems 114 < 5%
Enecto 103 < 5%
IBM Unica NetInsight 82 < 5%
Yieldex 75 < 5%
Gator.IO 59 < 5%
Kampyle 41 < 5%
Wordstream 17 < 5%