Advertising Campaign Management products

264,082 Companies

What is Advertising Campaign Management?


An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.

Market Share of Advertising Campaign Management products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 52 products in the Advertising Campaign Management category, and have found 264,082 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
MediaMath 50,517 19%
Rubicon Project 38,365 14%
TubeMogul 27,426 10%
Twitter Ads 22,269 8%
Dstillery 18,749 7%
The Trade Desk 13,212 < 5%
Simpli.fi 12,938 < 5%
Criteo 10,949 < 5%
Rocket Fuel 8,753 < 5%
Collective 5,997 < 5%
Marin Software 5,756 < 5%
Atlas 5,626 < 5%
Perfect Audience 5,072 < 5%
AudienceScience 4,825 < 5%
SiteScout 4,103 < 5%
Videology 3,988 < 5%
GumGum 3,238 < 5%
Conversant 3,044 < 5%
Kenshoo 2,397 < 5%
Flashtalking 2,196 < 5%
TripleLift 1,583 < 5%
Magnetic 1,280 < 5%
Nativo 1,151 < 5%
Undertone 1,069 < 5%
WideOrbit 1,009 < 5%
IBM Unica 940 < 5%
Adelphic 866 < 5%
IBM Unica Campaign 764 < 5%
Specific Media 746 < 5%
Sociomantic Lab 563 < 5%
Acquisio 541 < 5%
XMPie 518 < 5%
OptiMonk 516 < 5%
SteelHouse 495 < 5%
ReTargeter 413 < 5%
Sharethrough 312 < 5%
HasOffers 267 < 5%
StackAdapt 230 < 5%
Swoop 199 < 5%
Nanigans 195 < 5%
SearchForce 140 < 5%
Metrigo 123 < 5%
plista 122 < 5%
Siebel Enterprise Marketing 96 < 5%
Tremor Video 94 < 5%
Flite 77 < 5%
Spoutable 72 < 5%
ExactDrive 71 < 5%
AdStage 61 < 5%
Mixpo 59 < 5%
IgnitionOne 51 < 5%
Visible Measures 39 < 5%