Advertising Campaign Management products

197,782 Companies

What is Advertising Campaign Management?


An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.

Market Share of Advertising Campaign Management products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 53 products in the Advertising Campaign Management category, and have found 197,782 companies using these products.

Advertising Campaign Management
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197,782
Companies using Advertising Campaign Management
Advertising Campaign Management
Product Install base
(# of companies we found using this product)
Market Share (%)
Rubicon Project 47,239 23%
Twitter Ads 27,154 13%
The Trade Desk 19,533 9%
MediaMath 16,118 8%
Criteo 15,500 7%
Simpli.fi 14,865 7%
Rocket Fuel 6,449 < 5%
Marin Software 6,153 < 5%
Perfect Audience 5,378 < 5%
SiteScout 4,561 < 5%
Atlas 3,744 < 5%
Dstillery 3,138 < 5%
Kenshoo 2,434 < 5%
IgnitionOne 2,279 < 5%
GumGum 2,127 < 5%
TripleLift 1,945 < 5%
Conversant 1,657 < 5%
AudienceScience 1,645 < 5%
Magnetic 1,521 < 5%
Adelphic 1,110 < 5%
TubeMogul 1,073 < 5%
Videology 1,060 < 5%
Undertone 976 < 5%
Flashtalking 933 < 5%
Nativo 724 < 5%
IBM Unica 710 < 5%
OptiMonk 710 < 5%
SteelHouse 586 < 5%
IBM Unica Campaign 573 < 5%
ReTargeter 538 < 5%
WideOrbit 513 < 5%
Collective 501 < 5%
Acquisio 492 < 5%
Sharethrough 488 < 5%
Sociomantic Lab 469 < 5%
XMPie 457 < 5%
StackAdapt 450 < 5%
Specific Media 390 < 5%
Swoop 349 < 5%
HasOffers 265 < 5%
SearchForce 169 < 5%
Nanigans 164 < 5%
plista 153 < 5%
Spoutable 114 < 5%
Siebel Enterprise Marketing 81 < 5%
Tremor Video 69 < 5%
ExactDrive 61 < 5%
Mixpo 61 < 5%
AdStage 51 < 5%
AdJuggler 26 < 5%
Visible Measures 13 < 5%
Metrigo 10 < 5%
Flite 3 < 5%