Advertising Campaign Management products

272,452 Companies

What is Advertising Campaign Management?


An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.

Market Share of Advertising Campaign Management products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 35 products in the Advertising Campaign Management category, and have found 272,452 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
MediaMath 66,659 24%
Rubicon Project 46,670 17%
TubeMogul 38,212 14%
Dstillery 23,070 8%
Criteo 14,585 < 5%
Rocket Fuel 11,525 < 5%
Atlas 7,898 < 5%
Collective 7,281 < 5%
Marin Software 6,645 < 5%
AudienceScience 6,634 < 5%
Perfect Audience 5,890 < 5%
Videology 5,481 < 5%
SiteScout 4,997 < 5%
GumGum 4,343 < 5%
Conversant 4,151 < 5%
Flashtalking 2,901 < 5%
Kenshoo 2,685 < 5%
TripleLift 2,194 < 5%
Nativo 1,436 < 5%
WideOrbit 1,365 < 5%
Undertone 1,347 < 5%
IBM Unica 1,063 < 5%
IBM Unica Campaign 852 < 5%
Sociomantic Lab 652 < 5%
Acquisio 619 < 5%
OptiMonk 616 < 5%
SteelHouse 569 < 5%
XMPie 535 < 5%
ReTargeter 502 < 5%
Sharethrough 390 < 5%
Nanigans 229 < 5%
Metrigo 168 < 5%
Flite 122 < 5%
Siebel Enterprise Marketing 107 < 5%
IgnitionOne 59 < 5%