Advertising Campaign Management products

255,942 Companies

What is Advertising Campaign Management?


An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.

Market Share of Advertising Campaign Management products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 52 products in the Advertising Campaign Management category, and have found 255,942 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
MediaMath 48,960 19%
Rubicon Project 37,299 14%
TubeMogul 26,717 10%
Twitter Ads 21,303 8%
Dstillery 17,992 7%
The Trade Desk 12,982 < 5%
Simpli.fi 12,543 < 5%
Criteo 10,800 < 5%
Rocket Fuel 8,604 < 5%
Collective 5,863 < 5%
Marin Software 5,503 < 5%
Atlas 5,467 < 5%
Perfect Audience 4,897 < 5%
AudienceScience 4,745 < 5%
SiteScout 4,019 < 5%
Videology 3,932 < 5%
GumGum 3,206 < 5%
Conversant 2,974 < 5%
Flashtalking 2,167 < 5%
Kenshoo 2,147 < 5%
TripleLift 1,561 < 5%
Magnetic 1,266 < 5%
Nativo 1,136 < 5%
Undertone 1,065 < 5%
WideOrbit 998 < 5%
Adelphic 865 < 5%
Specific Media 736 < 5%
IBM Unica 656 < 5%
Sociomantic Lab 553 < 5%
IBM Unica Campaign 535 < 5%
OptiMonk 503 < 5%
Acquisio 497 < 5%
SteelHouse 483 < 5%
XMPie 447 < 5%
ReTargeter 384 < 5%
Sharethrough 309 < 5%
HasOffers 251 < 5%
StackAdapt 227 < 5%
Swoop 199 < 5%
Nanigans 190 < 5%
SearchForce 133 < 5%
Metrigo 123 < 5%
plista 120 < 5%
Tremor Video 93 < 5%
Flite 76 < 5%
Siebel Enterprise Marketing 73 < 5%
Spoutable 71 < 5%
ExactDrive 69 < 5%
AdStage 57 < 5%
Mixpo 56 < 5%
IgnitionOne 51 < 5%
Visible Measures 39 < 5%