Enterprise Marketing Management products

157,471 Companies

What is Enterprise Marketing Management?


Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.

Market Share of Enterprise Marketing Management products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 62 products in the Enterprise Marketing Management category, and have found 157,471 companies using these products.

Enterprise Marketing Management
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157,471
Companies using Enterprise Marketing Management
Enterprise Marketing Management
Product Install base
(# of companies we found using this product)
Market Share (%)
Omniture 60,367 38%
OpenX 34,126 21%
Sizmek 8,585 < 5%
Adobe Marketing Cloud 8,391 < 5%
Segment 5,516 < 5%
HubSpot Marketing Free 5,385 < 5%
Bizo 4,950 < 5%
LinkShare 4,315 < 5%
Lead Forensics 3,942 < 5%
VisiStat 3,034 < 5%
SnapEngage 2,873 < 5%
VisitorTrack 1,615 < 5%
Dotomi 1,502 < 5%
Demandbase 1,498 < 5%
Digital Window 1,268 < 5%
Tradedoubler 855 < 5%
BrightEdge 836 < 5%
Acxiom 733 < 5%
Livefyre Studio 582 < 5%
Oracle Marketing Cloud 515 < 5%
Qvidian 510 < 5%
Scoop.it 414 < 5%
Eulerian Technologies 375 < 5%
Contently 342 < 5%
APSIS Lead 318 < 5%
mParticle 317 < 5%
Yesware 278 < 5%
Yext 264 < 5%
UberFlip 259 < 5%
Swiftpage 254 < 5%
SAS Marketing 250 < 5%
Technorati 247 < 5%
Emarsys 241 < 5%
InsightExpress 231 < 5%
Kukui 230 < 5%
Visual Revenue 158 < 5%
TagMan 154 < 5%
Canto Cumulus 147 < 5%
Levels Beyond 123 < 5%
Siebel Web Services 122 < 5%
Compusense 122 < 5%
Conductor Searchlight 96 < 5%
Captora 96 < 5%
Google Analytics 360 Suite 93 < 5%
AgilOne 92 < 5%
ReachForce 75 < 5%
Autonomy Optimost 72 < 5%
SnapApp 72 < 5%
Revana 68 < 5%
Epsilon 67 < 5%
Adobe Digital Marketing Suite 66 < 5%
Adobe AdLens 65 < 5%
FatTail 52 < 5%
IBM Marketing Operations 51 < 5%
ion interactive 41 < 5%
LeadMaster 39 < 5%
Umbel 36 < 5%
TargetBase 34 < 5%
Thismoment 32 < 5%
Adzerk 30 < 5%
Enterworks 26 < 5%
Genoo 24 < 5%