Enterprise Marketing Management products

147,668 Companies

What is Enterprise Marketing Management?


Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.

Market Share of Enterprise Marketing Management products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 62 products in the Enterprise Marketing Management category, and have found 147,668 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Omniture 55,432 37%
OpenX 29,801 20%
Sizmek 8,533 < 5%
Adobe Marketing Cloud 7,496 < 5%
LinkShare 5,111 < 5%
Segment 4,789 < 5%
Outbrain 4,435 < 5%
HubSpot Marketing Free 4,213 < 5%
Bizo 3,121 < 5%
SnapEngage 3,070 < 5%
Dotomi 2,755 < 5%
Lead Forensics 2,333 < 5%
VisiStat 2,278 < 5%
VisitorTrack 1,428 < 5%
InsightExpress 1,346 < 5%
Demandbase 1,271 < 5%
Digital Window 1,073 < 5%
Tradedoubler 802 < 5%
BrightEdge 756 < 5%
Acxiom 744 < 5%
Livefyre Studio 741 < 5%
Oracle Marketing Cloud 489 < 5%
Qvidian 483 < 5%
Scoop.it 409 < 5%
Eulerian Technologies 357 < 5%
Contently 302 < 5%
Yext 275 < 5%
Yesware 263 < 5%
Swiftpage 246 < 5%
SAS Marketing 237 < 5%
APSIS Lead 232 < 5%
TagMan 221 < 5%
Technorati 217 < 5%
UberFlip 215 < 5%
Visual Revenue 169 < 5%
Kukui 168 < 5%
Emarsys 162 < 5%
Umbel 136 < 5%
Compusense 119 < 5%
Levels Beyond 115 < 5%
Siebel Web Services 113 < 5%
AgilOne 108 < 5%
Conductor Searchlight 97 < 5%
Canto Cumulus 84 < 5%
Autonomy Optimost 82 < 5%
Google Analytics 360 Suite 82 < 5%
SnapApp 76 < 5%
Captora 73 < 5%
Adobe AdLens 65 < 5%
Adobe Digital Marketing Suite 64 < 5%
Revana 62 < 5%
Epsilon 57 < 5%
ReachForce 52 < 5%
FatTail 48 < 5%
IBM Marketing Operations 45 < 5%
ion interactive 39 < 5%
LeadMaster 38 < 5%
Thismoment 33 < 5%
TargetBase 32 < 5%
Adzerk 29 < 5%
Genoo 25 < 5%
Enterworks 21 < 5%