Enterprise Marketing Management products

156,026 Companies

What is Enterprise Marketing Management?


Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.

Market Share of Enterprise Marketing Management products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 62 products in the Enterprise Marketing Management category, and have found 156,026 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Omniture 57,595 36%
OpenX 30,696 19%
Adobe Marketing Cloud 8,827 < 5%
Sizmek 8,791 < 5%
LinkShare 5,285 < 5%
Segment 4,969 < 5%
HubSpot Marketing Free 4,647 < 5%
Outbrain 4,593 < 5%
Bizo 3,481 < 5%
SnapEngage 3,240 < 5%
Dotomi 2,805 < 5%
Lead Forensics 2,616 < 5%
VisiStat 2,434 < 5%
VisitorTrack 1,584 < 5%
Demandbase 1,486 < 5%
InsightExpress 1,374 < 5%
Digital Window 1,084 < 5%
BrightEdge 909 < 5%
Acxiom 890 < 5%
Tradedoubler 820 < 5%
Livefyre Studio 774 < 5%
Qvidian 660 < 5%
Oracle Marketing Cloud 629 < 5%
Scoop.it 463 < 5%
Eulerian Technologies 375 < 5%
Contently 338 < 5%
SAS Marketing 309 < 5%
Yext 308 < 5%
Yesware 304 < 5%
Swiftpage 277 < 5%
APSIS Lead 256 < 5%
Technorati 241 < 5%
TagMan 240 < 5%
UberFlip 239 < 5%
Visual Revenue 175 < 5%
Kukui 168 < 5%
Emarsys 166 < 5%
Siebel Web Services 165 < 5%
Umbel 140 < 5%
Compusense 130 < 5%
AgilOne 122 < 5%
Levels Beyond 120 < 5%
Conductor Searchlight 115 < 5%
Google Analytics 360 Suite 93 < 5%
Adobe Digital Marketing Suite 91 < 5%
SnapApp 89 < 5%
Autonomy Optimost 87 < 5%
Canto Cumulus 87 < 5%
Captora 86 < 5%
Epsilon 78 < 5%
IBM Marketing Operations 71 < 5%
Adobe AdLens 69 < 5%
Revana 67 < 5%
ReachForce 60 < 5%
FatTail 50 < 5%
ion interactive 49 < 5%
LeadMaster 46 < 5%
TargetBase 40 < 5%
Thismoment 36 < 5%
Adzerk 32 < 5%
Genoo 28 < 5%
Enterworks 27 < 5%