Enterprise Marketing Management products

183,646 Companies

What is Enterprise Marketing Management?


Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.

Market Share of Enterprise Marketing Management products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 54 products in the Enterprise Marketing Management category, and have found 183,646 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Omniture 65,217 35%
OpenX 38,215 20%
Sizmek 11,060 6%
Adobe Marketing Cloud 10,266 < 5%
LinkShare 7,210 < 5%
Segment 5,721 < 5%
HubSpot Marketing Free 5,226 < 5%
Outbrain 5,168 < 5%
Dotomi 4,068 < 5%
Bizo 3,992 < 5%
SnapEngage 3,801 < 5%
Lead Forensics 2,888 < 5%
VisiStat 2,751 < 5%
InsightExpress 1,926 < 5%
VisitorTrack 1,775 < 5%
Demandbase 1,760 < 5%
Digital Window 1,224 < 5%
Tradedoubler 1,061 < 5%
Livefyre Studio 1,019 < 5%
Acxiom 1,014 < 5%
BrightEdge 976 < 5%
Qvidian 709 < 5%
Oracle Marketing Cloud 665 < 5%
Scoop.it 515 < 5%
Eulerian Technologies 377 < 5%
Contently 357 < 5%
SAS Marketing 336 < 5%
Yext 301 < 5%
Swiftpage 297 < 5%
APSIS Lead 278 < 5%
Yesware 277 < 5%
Technorati 275 < 5%
TagMan 271 < 5%
UberFlip 262 < 5%
Umbel 241 < 5%
Emarsys 196 < 5%
Visual Revenue 193 < 5%
Siebel Web Services 179 < 5%
Kukui 174 < 5%
Compusense 136 < 5%
AgilOne 134 < 5%
Conductor Searchlight 122 < 5%
Autonomy Optimost 104 < 5%
Captora 104 < 5%
Canto Cumulus 98 < 5%
Adobe Digital Marketing Suite 93 < 5%
Google Analytics 360 Suite 92 < 5%
Epsilon 87 < 5%
SnapApp 85 < 5%
Revana 80 < 5%
IBM Marketing Operations 77 < 5%
Adobe AdLens 75 < 5%
ReachForce 63 < 5%
FatTail 55 < 5%