Marketing Public Relations products

10,765 Companies

What is Marketing Public Relations?


Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising.

Market Share of Marketing Public Relations products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Public Relations products and technologies. We track 12 products in the Marketing Public Relations category, and have found 10,765 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Cision 5,294 49%
Vocus 2,192 20%
Shopper Approved 1,239 11%
Gorkana 851 7%
ReviewBuzz 339 < 5%
BurrellesLuce 228 < 5%
Meltwater 188 < 5%
Marketwired 122 < 5%
GetFiveStars 99 < 5%
AirPR 95 < 5%
Reputation.com 79 < 5%
BlogDash 39 < 5%