Marketing Public Relations products

11,184 Companies

What is Marketing Public Relations?


Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising.

Market Share of Marketing Public Relations products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Public Relations products and technologies. We track 12 products in the Marketing Public Relations category, and have found 11,184 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Cision 5,380 48%
Vocus 2,078 18%
Shopper Approved 1,526 13%
Gorkana 818 7%
ReviewBuzz 426 < 5%
Meltwater 232 < 5%
BurrellesLuce 217 < 5%
AirPR 124 < 5%
GetFiveStars 114 < 5%
Marketwired 113 < 5%
Reputation.com 84 < 5%
BlogDash 72 < 5%