Marketing Public Relations products and their install base

Marketing Public Relations products

10,894 Companies

What is Marketing Public Relations?

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising.

Market Share of Marketing Public Relations products

At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Marketing Public Relations products and technologies. We track 12 products in the Marketing Public Relations category, and have found 10,894 companies using these products.

Marketing Public Relations
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Companies using Marketing Public Relations
Marketing Public Relations

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Get targeted set of companies that use Marketing Public Relations products

Product Install base
(# of companies we found using this product)
Market Share (%)
Cision 5,354 49%
Vocus 2,069 18%
Shopper Approved 1,376 12%
Gorkana 826 7%
ReviewBuzz 377 < 5%
BurrellesLuce 215 < 5%
Meltwater 185 < 5%
AirPR 126 < 5%
GetFiveStars 115 < 5%
Marketwired 114 < 5% 73 < 5%
BlogDash 64 < 5%