Online Advertising products

350,885 Companies

What is Online Advertising?


Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Market Share of Online Advertising products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 38 products in the Online Advertising category, and have found 350,885 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Google DoubleClick 136,099 38%
Google AdWords Remarketing 102,208 29%
AdWords 60,270 17%
AdRoll 28,370 8%
Google AdSense 4,103 < 5%
Adform 3,680 < 5%
Adobe Media Optimizer 2,676 < 5%
AdGear 2,371 < 5%
Open AdStream 1,717 < 5%
AppNexus 1,002 < 5%
ZEDO 871 < 5%
Infolinks 780 < 5%
Impact Radius 758 < 5%
Connexity 590 < 5%
Bannersnack 580 < 5%
Fraudlogix 545 < 5%
Rakuten MediaForge 494 < 5%
Woobox 429 < 5%
Pixalate 386 < 5%
AvantLink 354 < 5%
Komoona 314 < 5%
YuMe 309 < 5%
Chitika 275 < 5%
Ligatus 268 < 5%
Forensiq 235 < 5%
Mezzobit 223 < 5%
QUISMA 168 < 5%
Adblade 161 < 5%
Triggit 107 < 5%
AdLuge 101 < 5%
Solve Media 92 < 5%
Yodle 88 < 5%
GroupM 84 < 5%
BannerFlow 56 < 5%
Kiosked 47 < 5%
Adnow 33 < 5%
Lomadee 21 < 5%
HookLogic 20 < 5%