Online Advertising products

375,329 Companies

What is Online Advertising?


Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Market Share of Online Advertising products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 38 products in the Online Advertising category, and have found 375,329 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Google DoubleClick 135,188 36%
Google AdWords Remarketing 122,206 32%
AdWords 59,778 15%
AdRoll 30,149 8%
Adblade 6,429 < 5%
Google AdSense 4,458 < 5%
Adform 3,867 < 5%
Open AdStream 2,219 < 5%
Infolinks 1,410 < 5%
Impact Radius 1,257 < 5%
AppNexus 911 < 5%
Adobe Media Optimizer 892 < 5%
Bannersnack 771 < 5%
Connexity 688 < 5%
ZEDO 651 < 5%
Rakuten MediaForge 463 < 5%
Woobox 449 < 5%
AvantLink 438 < 5%
Chitika 409 < 5%
AdGear 382 < 5%
Kiosked 378 < 5%
Mezzobit 231 < 5%
Pixalate 219 < 5%
Ligatus 182 < 5%
Solve Media 179 < 5%
GroupM 152 < 5%
QUISMA 144 < 5%
YuMe 134 < 5%
AdLuge 113 < 5%
Komoona 109 < 5%
Triggit 100 < 5%
Yodle 75 < 5%
Fraudlogix 67 < 5%
BannerFlow 67 < 5%
Adnow 65 < 5%
Forensiq 62 < 5%
HookLogic 20 < 5%
Lomadee 17 < 5%