Online Advertising products

389,698 Companies

What is Online Advertising?


Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Market Share of Online Advertising products


At iDatalabs, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 27 products in the Online Advertising category, and have found 389,698 companies using these products.

Product Install base
(# of companies we found using this product)
Market Share (%)
Google DoubleClick 143,200 36%
Google AdWords Remarketing 119,307 30%
AdWords 66,263 17%
AdRoll 33,146 8%
Google AdSense 4,982 < 5%
Adform 4,553 < 5%
Adobe Media Optimizer 3,755 < 5%
AdGear 3,286 < 5%
Open AdStream 2,050 < 5%
Infolinks 1,297 < 5%
ZEDO 1,108 < 5%
AppNexus 1,087 < 5%
Fraudlogix 763 < 5%
Pixalate 690 < 5%
Rakuten MediaForge 588 < 5%
AvantLink 492 < 5%
Woobox 445 < 5%
Chitika 445 < 5%
Komoona 419 < 5%
YuMe 400 < 5%
Ligatus 351 < 5%
Forensiq 327 < 5%
QUISMA 243 < 5%
Adblade 224 < 5%
Triggit 129 < 5%
Yodle 88 < 5%
Kiosked 60 < 5%